Morning Consult's 2022 Most Trusted Brands report provides a comprehensive look at the brands that have earned or maintained consumer trust in the United States and 10 other major economies around the world. The report is based on two powerful datasets: Research Intelligence and Brand Intelligence, which were fielded in April 2022. The Research Intelligence dataset surveyed 8,220 representative adults in the US, South Korea, Canada, China, France, Germany, India, Italy, Japan, and the UK, with margins of error of no more than +/-3 percentage points. The Brand Intelligence dataset surveyed 4,614 to 6,401 adults in these countries, with margins of error of +/-1 point. The report highlights the importance of trust in brands and provides actionable insights into what consumers think about different brands and products. The report also showcases the companies and products that have earned or maintained consumer trust in 2022.
