This HubSpot research report provides insights into the state of media and content planning in 2022. The report surveyed 600+ media planners on their goals, strategies, and the tools they use. The report identifies eight main themes, including the importance of flexibility, the power of audits and automation, and the need to reach more people and ensure they are engaged by the content in front of them. The report provides lessons for content marketers and media planners to improve their strategies for 2022.
