Proya Cosmetics Blockbuster 策略提振 1Q22 业绩

Proya Cosmetics, a leading Chinese cosmetics brand, has released a positive earnings预警 for 1Q22, indicating a revenue growth of 30-40% and an earnings growth of 35-45%. This is expected to boost the company's 1Q22 earnings. Analysts from Huatai Research maintain their earnings forecast, with EPS of 3.05-3.84-4.92 yuan for 2021-2023. The company's strong performance during the Women's Day period has driven its 1Q22 earnings. Analysts believe that the company's strategic initiatives for 2022 will create growth opportunities. Proya is expected to achieve strong growth in multiple business areas in 2022, including expanding product diversification in its main brand宝雅, focusing on product diversification in channels such as Tmall, Douyin, and JD. TIMAGE, a professional makeup brand with a competitive差异化 advantage, is expected to continue its strong earnings growth in 2022. OffRelax, a high-end hair care brand targeting young consumers, and Hapsode, a correction brand focusing on efficiency, are expected to see breakthroughs. Proya's 2022 strategic initiatives will bring surprises. Proya's star product, Elastic Brightening Youth Essence, has achieved significant sales, with cumulative GMV of over 1.46 billion yuan on Taobao during the 12-month period ending in February 2022. The company's star products accounted for 20% of its total revenue in 3Q21 and 2021. The online sales are the main growth driver, with offline sales improving due to Proya's 2021 3Q report, with online sales accounting for 82% of total revenue in 9月. The company is expected to continue its strong growth in online sales in 2022. The risks include slower online growth, adjustments to offline channels, significant increases in transportation costs, and potential owner sales. The financial year-end date is December 31, 2019, 2020, 2021, 2022, and 2023. The revenue, net income, EPS, ROE, and EV/EBITDA for the period are 3,124 million yuan, 37