Snap's 2022 Global Crowd DNA Study surveyed 16,000 people across 16 markets, with a focus on Gen Z. The study found that Gen Z values peace and equality more than previous generations, and they prioritize having fun, accomplishing goals, caring for their health and wellbeing, and building relationships. Gen Z is leading shifts in how we connect and communicate, as well as how we consume. Brands need to adapt to Gen Z's outlook to effectively reach and engage with this audience.
