FORM 10-Q Israel(State or other jurisdiction ofincorporation or organization)16 Madison Square West Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.☐Yes☒No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.☐Yes☒No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during thepreceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for thepast 90 days.☒Yes☐No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of RegulationS-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).☒Yes☐No Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerginggrowth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2of the Exchange Act. Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).☐Yes☒No NOTE REGARDING FORWARD-LOOKING STATEMENTS This Quarterly Report on Form 10-Q contains forward-looking statements. All statements contained in this Quarterly Report on Form 10-Q other than statements of historical fact, including statements regarding our future results of operations and financial position, ourbusiness strategy and plans, and our objectives for future operations, are forward-looking statements. The words “believe,” “may,” “will,”“estimate,” “continue,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. Wehave based these forward-looking statements largely on our current expectations and projections about future events and trends that webelieve may affect our financial condition, results of operations, business strategy, short-term and long-term business operations andobjectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions,including those described in Part I, Item 1A, “Risk Factors” in our Annual Report on Form 10-K. Moreover, we operate in a verycompetitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all Unless otherwise stated or unless the context otherwise requires, the terms “Company,” “the registrant,” “our company,” “the company,”“we,” “us,” “our,” “ours,” and “Taboola” refer to Taboola.com Ltd., a company organized under the laws of the State of Israel, and its The accompanying notes are an integral part of these unaudited consolidated financial statements. The accompanying notes are an integral part of these unaudited consolidated financial statements. The accompanying notes are an integral part of these unaudited consolidated financial statements. NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS U.S. dollars in thousands, except share and per share data NOTE 1:-GENERAL a.Taboola.com Ltd. (together with its subsidiaries, the “Company” or “Taboola”) was incorporated under the laws of the state of Israel onSeptember 3, 2006. Taboola is a technology company that powers recommendations across the Open Web with an artificial intelligence-based, algorithmic enginedeveloped since the Company began operations in 2007. Taboola partners with websites, devices, and mobile apps (collectively referred to as“digital properties”), to recommend editorial content and advertisements on the Open Web. Digital properties use Taboola’s technologyplatforms to achieve their business goals, such as driving new audiences to their sites and apps or increasing engagement with existingaudiences. Taboola also provides monetization opportunities to digital properties by surfacing paid recommendations by advertisers. Taboola isa business-to-business company with no competing consumer interests. Taboola empowers advertisers to leverage its proprietary AI-poweredrecommendation platform to reach targeted audiences utilizing effective, native ad-formats across digital properties. As part of the Company e-Commerce offerings, it also syndicates its retailer advertisers’ monetized product listings and links (clickable advertisements) into commerce b.In November 2022, the Company announced that it entered into a 30‑year exclusive commercial agreement (the “Commercial agreement”)with Yahoo Inc. and its affiliated entities (“Yahoo”), under which Taboola will power native advertising across all of Yahoo’s digital properties,expanding the Company’s nati