2026内部邮件基准报告

2026 1. Editor’s Note What does strong internal communication actually look like and how do you knowif you’re achieving it? Every year, ContactMonkey analyzes performance data from internal email campaignssent through our platform to help answer that question. The result is a set of benchmarksthat give communicators a concrete, data-backed picture of what good looks like acrossindustries, and where there is room to improve. One finding holds constant year after year: email remains one of the most indispensablechannels in the internal communications toolkit. Not out of inertia, but because nothing elsedelivers targeted, asynchronous messaging at scale with the accessibility and reach thatemail provides. For 2026, we are drawing on performance data from more than 100,000 anonymized internalemail campaigns spanning 20 or more industries. We have also introduced somethingnew this year: a dedicated section on cultural send patterns, examining how the best dayand time to reach employees shifts across regions when send times are converted to therecipient’s local timezone. The findings show that timing is not just a tactical variable. It is areflection of how different workplaces structure attention and observe the boundaries of theworkweek. Use these benchmarks to contextualize your results, identify opportunities, and set goalsthat are both realistic and ambitious. We hope they become a cornerstone of your 2026internal communications strategy. 40-50%of deskless workforce now reached Jerilyn HallEmployee Communication Manager, Mustang Cat “Before ContactMonkey, we had nothing. We had no benchmark. We had no idea whatmessaging was getting to our employees, how they were best receiving it. We had verylimited two-way feedback loops.” Table of Contents 1. Data Overview ....................................................................................................................52. Metrics Analyzed ...............................................................................................................73. Overall Internal Email Metrics (2026 Benchmarks) ........................................................84. Industry Internal Email Metrics .........................................................................................95. Email Metrics by Company Size .....................................................................................266. Email Clicks by ContactMonkey Feature .......................................................................277. Industry-Based Observations Based on Best Day and Time to Send .........................288. Regional Observations Based on Best Day and Time to Send ...................................309. Key Insights for 2026 ......................................................................................................33Conclusion ............................................................................................................................36APPENDIX: Industry-Based Summary of Best Time and Day to Send ............................37APPENDIX: Regional-Based Summary of Best Time and Day to Send ...........................38 Internal Email Benchmark Report Email remains the most widely used and reliable communication channel for organizationsworldwide. Despite the rise of chat platforms, intranets, and collaboration tools, internal emailcontinues to deliver unmatched reach, traceability, and measurable engagement. To help internal communicators understand how their campaigns perform relative totheir peers, we analyzed100,000 anonymized internal email campaignssent throughContactMonkey across20+ industries. The insights in this report provide an updated benchmark for internal communications teamsin 2026, helping organizations evaluate their email engagement and optimize communicationstrategies. 1. Data Overview The data for this report was taken directly from anonymized email campaigns sent throughContactMonkey’s internal email platform. Email Campaigns Analyzed Industries Included This report includes organizations from more than20 industries, including: •Automobiles & Components•Banks•Capital Goods•Commercial & Professional Services•Consumer Durables & Apparel•Consumer Services•Diversified Consumer Services•Diversified Financials•Food, Beverage & Tobacco•Health Care Equipment & Services•Insurance•Materials•Media•Pharmaceuticals, Biotechnology & Life Sciences•Real Estate•Retailing•Software & Services•Telecommunication Services•Transportation•Utilities Email Platform Breakdown Emails examined in this report were sent through the following platforms: Company Size Campaigns analyzed in this report were sent by organizations ranging from small companiesto large global enterprises. Jeremy RobertsSr. Manager of Communications, Go-To-Market & Incentives, Freedom “ContactMonkey really does allow our teams to be creative, but also provides theanalytics to make user we’re doing the right things.” 2. Metrics Analyzed To ensur