2024年10月TikTok美区运动户外品类分析报告

GGlodaStory TikTok美区 运动与户外 月报2024/10/01-2024/10/31 品类大盘分析 GLODASTORYDATA 运动与户外 GlodaStory GGlodaStory 销售额 销量 平均成交价 $48.43M 2.04M $23.72 环比+10.56% 环比+6.05% 环比+4.26% 市场份额 动销商品数 动销小店数 96 5.58% 28.32K 7.51K 环比-5.26% 环比+2.88% 环比+8.08% 销售额($) 2.5M 平均成交价($)50 2M 40 1.5M 30 1M 20 500K 202410012024100520241009202410130020241017202410212024102520241029 ■销售额一平均成交价 子类目销售分布 类目 销量 销售额 1 运动服饰 1.07M $20.64M 销售额环比市场份额 +15.3%42.62% 2健身设备320.8K$16.53M+9.17%34.13% 3露营与徒步设备98.16K$3.11M+79.84%6.42% 4运动与户外配件249.15K$2.55M+9.24%5.26% 5 运动鞋 47.71K $1.54M +12.86% 3.17% 6 休闲与室外休闲设备 76.22K $1.1M +14.12% 2.27% 30.13K $652.89K -14.39% 1.35% 33.88K $406.1K -33.09% 0.84% 7球类运动设备 8泳装&冲浪服&潜水 服 6冬季运动设备6.95K$156.23K+944.92%0.32% 10水上运动设备4.7K$124.49K-45.21%0.26% 11球迷周边2.09K$36.24K+25.55%0.07% GlodaStory 运动与户外月榜月榜2024/10 商品飙升增长TOP10 商品类目价格销售额环比增长 WinterEssentials运动与户 WarmHat,ThickenFauxFurOutdoor 外帽$3.96$49.25K+864.09% Women'sSolid运动打底 HighWaistSports TummyControl 裤$12.26$33.78K+862.6% WinterWarm Gloves,1Pair骑行用品$5.46$64.78K+763.37% Men'sand Women'sSolidZip运动外套& UpThermalLined SportySweatshirt, 卫衣$12.8$62.91K+723.99% OutdoorWater滤水、净 Filter,StrawWater水和储水$18.46$75.52K+703.45% Filter,Emergency设备 Women'sSolid运动与户 HighWaistFlare LegSports 外$12.09$17.57K+641.41% Women'sSolidZip运动连衣 UpLongSleeve SportsJumpsuit, 裙$12.39$118.35K+620.58% PolarNeckGaiter& FaceMask,1Set防护面罩$1.73$10.87K+525.4% OutdoorCycling PortableSolar PoweredCamping露营灯具$4.05$21.82K+460.99% Light,OutdoorUSB Women'sBasic SolidAdjustable运动套装$11.21$31K+426.75% StrapSportsCami GGlodaStory 运动与户外月榜月榜2024/10 热销商品TOP10 商品类目价格销售额环比 HalaraSoCinched运动打底 HighWaisted TummyControl 裤$29.95$2.58M+45.36% MERACHVibration PlateExercise健身仪器$84.89$1.18M-17.33%Machine, HalaraFlexHigh WaistedPlicated运动长裤$29.95$1.17M+21.12% SidePocketWide FLYBIRDVibration PlateExercise健身仪器$109.99$994.18K-3.1% Machinewith HOTWAVE VibrationPlate健身仪器$84.99$983.33K+136.3% GymMachine66HZ HalaraFlexHigh WaistedCrossover运动长裤$39.45$813.92K+131.24% PocketWashed LICHICO/YRUN UnderDesk健身仪器$189$786.29K+18.7% Treadmill2-in-1 WalkingPad, UnderDesk健身仪器$114.99$740.23K-7.7% Treadmill,Walking NicedaySteppers forExercise,Space-健身仪器$37.49$602.17K+112.07% savingStair MERACHSquat MachineGlutes健身仪器$67.97$590.49K+84.04% Workout 热销商品TOP1 GLODASTORYDATA HalaraSoCinchedHighWaistedTummyControl SidePocketShapingTrainingLeggings $29.95原价$39.95 规格Black CGlodaStory 商品趋势° fulllength/L(12-14)GrassGreyGreer 库存58.59K配送运费$5.99,8-12天物流 佣金比例10%国家/地区美国 商品分类运动与户外/运动服饰/运动打底裤 4.3★19.49K评论 销量 销售额 视频达人数 带货视频数 90.74K $2.57M 1.38K 2.21K +51.89% +43.43% +69.33% +86.04% 销售额(S) 250K 200K 150K 100K 50K 0 10-0110-0510-0910-1310-1710-2110-2510-29 一销售额 关联达人预估销售额Top3达人 达人粉丝总量主要带货类目带货视频数预估视频销量预估视频销售额总播放量 Aloha&I 8 ID:alohai35.38K女装与女士 社会生活 13.62K $392.76K25.36M AlexisJol ID:alexisi86.47K女装与女士14.65K$350.53K18.96M 社会/生活 女装与女士1ID:ash.m Ash 34.58K2.92K$70.35K2.38M 社会/生活 带货视频预估销量Top3视频 eggings Mombod Whenishowedthesetomy Theseleggingsdidn'tgovira #halara#halaraleggings#ch 2023-11-2408:04:52 AlexisJohnso86.47K 2024-08-1107:32:34 PAlohaKiarn%35.38K Ash34.58K 预估销量预估销售额播放量预估销量预估销售额播放量预估销量预估销售额播放量 14.58K$348.91K18.77M11.07K$331.83K18.61M2.92K$70.35K2.38M 点赞数评论数互动率点赞数评论数互动率点赞数评论数互动率 349.52K2.95K1.92%304.34K1.72K1.71%28.89K2501.23% 热销商品TOP2 GLODASTORYDATA MERACHVibrationPlateExerciseMachine, LymphaticDrainageMachine,WholeBody GGlodaStory $82.90-$86.88原价$209.99-$209.99 0000规格（GREYPINK 库存1.97K配送运费$0.00,1-3天物流 佣金比例10%国家/地区美国 商品分类运动与户外/健身设备/健身仪器 商品趋势 6.38K评论 销售额 视频达人数 带货视频数 13.12K $1.18M 287 638 -10.16% -18.19% +5.9% +28.37% 销售额(S) 70K 60K 50K 40K 30K 20K 10K0 10-0110-0510-0910-1310-1710-2110-2510-29 一销售额 关联达人°预估销售额Top3达人 达人粉丝总量主要带货类目带货视频数预估视频销量预估视频销售额总播放量 AquilaSk) ID:aquila417.88K美妆个护2.5K$268.08K19.16M 社会/生活 Chanelica ID:chane45.08K女装与女士22.43K$250.95K5.29M 社会/生活 BrandyLe ID:brand:31.27K美妆个护191.73K$204.61K7.85M 社会/生活 带货视频预估销量Top3视频 2poundsdownin1day?IllDay4ofVibrationalPlate.1Replyingto@NicoleMarieh Chanelica.R45.08KBrandyLeigh&31.27KAquilaSkyOffi%417.88K 预估销量预估销售额播放量预估销量预估销售额播放量预估销量预估销售额播放量 2.43K$250.71K5.28M1.42K$167.3K5.83M870+$92.55K2.58M 点赞数评论数互动率点赞数评论数互动率点赞数评论数互动率 83.53K1.64K1.9%91.71K4.24K1.91%55.28K2.71K2.62% 热销商品TOP3 GLODASTORYDATA HalaraFlexHighWaistedPlicatedSidePocket WideLegWaffleWorkPants $29.95原价$39.95 CGlodaStory 规格MellowPurpletallSXL(16)RoseTan 库存142.9K配送运费$5.99,8-12天物流 佣金比例10%国家/地区美国 商品分类运动与户外/运动服饰/运动长裤 商品趋势° 4.5★★22.48K评论 销量 销售额 视频达人数 带货视频数 42.19K $1.18M 501 707 +22.96% +25.95% 40.29% -45.07% 销售额(S) 100K 80K 60K 40K 20K 0 10-0110-0510-0910-1310-1710-21tor10-2510-29 一销售额 关联达人预估销售额Top3达人 达人粉丝总量主要带货类目带货视频数预估视频销量预估视频销售额总播放量 nat 社会/生活 81.66K女装与女士89.83K$236.05K25.22M VictoriaP ID:vprinc37.46M 490.72K美妆个护5.9K$234.81K 社会/生活 HopeBax ID:hopeb251.24K女装与女士5 公众人物 带货视频预估销量Top3视频 h 8.68K $206.85KWL6'2L theykeepsellingout#halaraYouhadmeatWaffles#haleReplyingto@riley_maasHc 2024-01-2204:40:11 nat%81.66KYessicaFerne%56.48K@RachelPowel132.67K 预估销量预估销售额播放量预估销量须估销售额播放量预估销量预估销售额d播放量 9.64K_$230.71K24.15M7.72K$167.34K8.83M5.91K$141.46K12.67M 点赞数 评论数 互动率 点赞数 评论数 互动率 点赞数