2025蛇来运转 好运圈圈集元旦蛇年非限定市集企划

蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 灵蛇来运转好 蛇好运圈圈集运 献-XXX项目2025年元旦蛇年非限定市集企划-莲 瑞莲 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAP PH YA P YP EY A RY E OA FR TO HF E T SH NE A KS EN 版权声明：A K E 本方案为作者「Zola」原创整理撰写，禁止其他平台及个人任何形式的抄袭、分享、转载或搬运！ 方案所使用图片/海报/截图/插画均源自网络，仅为活动创意示意使用（版权归原作者所有，若侵权可联系删除)！感谢您的下载和关注，更多作品关注「个人首页」 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 ： 前19页有截图图层，删除即可编辑，字体名见源文件本页备注） （PPT 方案预览 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 记忆中的年 是一场爱的双向奔赴，是身在异乡的游子与家人的团聚；是场美好的祝福盛会，是家家户户张贴在门口那红彤彤的福字和春联； 年味是贴在窗户上别具一格的窗花，是孩子粘糖瓜放鞭炮的欢声笑语，是走亲访友的道贺声。 可不知道从什么时候起,生活日益丰赡,仪式却在不断简化,记忆里的年味悄然散去 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 蛇年非限定 好运圈圈集 向班味/学味/负能量/水 说si～到 逆… 年味BUFF叠普满，让好运闭环 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE M目US录IC ·活动概述· Activityaddendum ·宣传策略· Publicitystrategy ·活动亮点· Activitieshighlights ·活动内容· Activitycontent HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 活动概述 灵好 蛇运 献莲 ACTIVITYADDENDUM 瑞莲 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 活动概述 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 活动主题：蛇来运转好运圈圈集 元旦蛇年非限定市集企划 活动时间：2025年1月 活动地概点念：X20X2X5X是商象场征西灵广动、场智慧与成长的蛇年，本次活动根据当下流行趋势，将互动体验、国潮运动、新年市集、国风演绎相结 合，打造一场别开生面好玩、有趣的适合当 代年、轻人的新年好运圈圈市集活动。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE 活动目的 ·提升项目知名度· HAPPYYEAROFTHESNAKE 结合营销节点特点和热门话题定制爆款活动，通过活动话题持续发酵，提升项目知名度。 ·增强客群粘性· 融合年轻化客群偏爱的活动元素，用形式丰富玩法多样的活动形式“拿捏”年轻人的喜好，增强目标客群粘性。 ·促进销售转化· 借势活动热度，为品牌聚集人气，进行销售转化 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 宣传策略 灵好 蛇运 献莲 Publicitystrategy 瑞莲 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE 主题预热海报 HAPPYYEAROFTHESNAKE [宣传周期]活动前1-2周 [推广平台]微博、小红书、朋友圈等平台 [宣传内容]定制活动海报以红进为主 色调并融入[蛇、新年、市集]等元 运 转 素 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 设计海报，发布于社交平台。 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE 话题预热海报 HAPPYYEAROFTHESNAKE 在小红书、短视频等平台发布：“2024年达成的愿望”、“蛇年我想圈住的愿望”、“过年去哪里玩”等话题讨论。 客户可通过发布图片/视频的形式参与话题，优选个平台点赞量前五名， 送出限定小礼物一份。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 倒计时海报 倒计时海报定制，附带话题性，投放于微博、小红书、抖音、微信朋友圈等平台，于活动开始 前3-5天，逐天发布，用于活动前期预热发酵。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE 福报发布 HAPPYYEAROFTHESNAKE 在商场广场等人流量大处派发定制活动宣传报纸，在宣传活动的同时提升品牌知名度。活动当天凭报纸到场可获得主题定制春联套装+热饮一份， 更可参与活动抽奖。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 活动亮点 灵好 蛇运 献莲 Activitieshighlights 瑞莲 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 活动内容 灵好 蛇运 献莲 Activitycontent 瑞莲 HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE来 HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 建议主视觉以红色系为主色调，用年轻时尚的扁平风格，融合新年、蛇年、好运等元素，打造本次活动主视觉。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 活动门头整体以蛇年、新春、时尚的风格来设计，划分区域的同时更达到了打卡以及宣 传的作用。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 定制蛇元素主题新年签到背板，来宾到场后可领取卡片，书写上新年的愿望以及祝福， 贴于蛇身 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 定制蛇年专属新年集章册，印章专门定制圆圈形状结合国风、蛇、新春、祝福语的设定，让 集章更有趣 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 红红的新年愿望签，满载着人们对2025年的美好期望。巨大的暴富上上签，更是为好运增 添了浓厚的 氛围！ 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 故事会慢慢发生，这个蛇年许下你对未来的新愿望，无论是健康/爱情/事业，在这个新年都 会红红火火 诸事顺遂。 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 定制蛇年主题贪吃蛇游戏装置，玩家均可通过手机扫码在线匹配游戏，进行对战，操控手 机，看看谁圈 住的好运最多～ 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 写下你过去一年里负能量，团成纸团丢到垃圾桶，即可参与扭蛋一次，扭蛋机有专属于你的 新年祝福，更有可能开到神秘 好礼兑换券～ 运HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE转 来 蛇HAPPYYEAROFTHESNAKEHAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE HAPPYYEAROFTHESNAKE 无论你是单身还是情侣，一定不能错过脱单便利店以及应急玫瑰墙，蛇蛇坐镇，圈住爱情， 让所有有情人 终成眷属～ 运HAPPYYEA