世大控股2024 中期业绩报告 截至二零二四年九月三十日止六个月

GREATWORLD COMPANYHOLDINGSLTD 世大控股有限公司 (incorporatedintheCaymanIslandswithlimitedliability) 2024 INTERIMREPORT 中期报告 CHARACTERISTICSOFGEMOFTHESTOCKEXCHANGEOFHONGKONGLIMITED(THE“STOCKEXCHANGE”) GEMhasbeenpositionedasamarketdesignedtoaccommodatesmallandmid-sizedcompaniestowhichahigherinvestmentriskmaybeattachedthanothercompanieslistedontheStockExchange.Prospectiveinvestorsshouldbeawareofthepotentialrisksofinvestinginsuchcompaniesandshouldmakethedecisiontoinvestonlyafterdueandcarefulconsideration. GiventhatcompanieslistedonGEMaregenerallysmallandmid-sizedcompanies,thereisariskthatsecuritiestradedonGEMmaybemoresusceptibletohighmarketvolatilitythansecuritiestradedontheMainBoardandnoassuranceisgiventhattherewillbealiquidmarketinthesecuritiestradedonGEM. HongKongExchangesandClearingLimitedandtheStockExchangetakenoresponsibilityforthecontentsofthisreport,makenorepresentationastoitsaccuracyorcompletenessandexpresslydisclaimanyliabilitywhatsoeverforanylosshowsoeverarisingfromorinrelianceuponthewholeoranypartofthecontentsofthisreport. Thisreport,forwhichthedirectorsofGreatWorldCompanyHoldingsLtd(the“Company”)collectivelyandindividuallyacceptfullresponsibility,includesparticularsgivenincompliancewiththeRulesGoverningtheListingofSecuritiesonGEMoftheStockExchangeforthepurposeofgivinginformationwithregardtotheCompany.ThedirectorsoftheCompany,havingmadeallreasonableenquiries,confirmthattothebestoftheirknowledgeandbelieftheinformationcontainedinthisreportisaccurateandcompleteinallmaterialrespectsandnotmisleadingordeceptive,andtherearenoothermatterstheomissionofwhichwouldmakeanystatementhereinorthisreportmisleading. 香港联合交易所有限公司 （“联交所”）GEM之特点 GEM之定位，乃为相比起其他在联交所上市之公司带有较高投资风险之中小型公司提供一个上市之市场。有意投资之人士应瞭解投资于该等公司之潜在风险，并应经过审慎周详之考虑后方作出投资决定。 由于GEM上市公司一般是中小型公司，在GEM买卖之证券可能会较于主板买卖之证券承受较大之市场波动风险，同时无法保证在GEM买卖的证券会有高流通量之市场。 香港交易及结算所有限公司及联交所对本报告之内容概不负责，对其准确性或完整性亦不发表任何声明，并明确表示概不就因本报告全部或任何部分内容而产生或因倚赖该等内容而引致之任何损失承担任何责任。 本报告（世大控股有限公司（“本公司”）各董事愿共同及个别对此负全责）乃遵照《联交所GEM证券上市规则》之规定而提供有关本公司之资料。本公司各董事经作出一切合理查询后确认，就彼等所深知及确信，本报告所载资料在各重大方面均属准确及完整，且无误导或欺诈成分，亦无遗漏任何其他事实致使本报告所载任何内容或本报告产生误导。 HIGHLIGHTS摘要 •RevenuewasapproximatelyHK$21,722,000forthesixmonthsended30September2024,comparedwiththerevenueofapproximatelyHK$48,578,000forthecorrespondingperiodsoflastyear. •LossattributabletoownersoftheCompanywasapproximatelyHK$2,557,000forthesixmonthsended30September2024,versusthelossattributabletoownersoftheCompanyofapproximatelyHK$2,367,000forthecorrespondingperiodsoflastyear. •Theboardofdirectors(the“Board”)oftheCompanydoesnotrecommendthepaymentofaninterimdividendforthesixmonthsended30September2024(sixmonthsended30September2023:Nil). •截至二零二四年九月三十日止六个月之收益约为21,722,000港元，去年同期收益则约为48,578,000港元。 •截至二零二四年九月三十日止六个月本公司拥有人应占亏损约为2,557,000港元，而去年同期则录得本公司拥有人应占亏损约为2,367,000港元。 •本公司董事会（“董事会”）不建议派付截至二零二四年九月三十日止六个月之中期股息（截至二零二三年九月三十日止六个月：无）。 GreatWorldCompanyHoldingsLtd(the“Company”)isacompanyincorporatedintheCaymanIslandsasanexemptedcompanywithlimitedliabilityanditssharesarelistedonGEMofTheStockExchangeofHongKongLimited.TheCompanyanditssubsidiaries(the“Group”)areprincipallyengagedinthebusinessesof(i)intelligentadvertisingandrailroadmedia,(ii)agricultural,forestryandconsumerproducts,(iii)supply-chainand(iv)property.Forthesixmonthsended30September2024,therewerenosignificantchangesinthenatureoftheGroup’sprincipalactivities. MANAGEMENTDISCUSSIONANDANALYSIS MARKETOVERVIEW IntelligentAdvertisingandRailroadMediaBusiness –IntelligentAdvertisingBusiness Theyear2024hasbeenchallengingforthedigitaladvertisingmarketinChina.Despitetheincreasingpenetrationoftheinternetandsmartphones,themarketfacessignificantheadwinds. RecenttrendsindicatethatprecisemarketingisreshapingcontentseedinginChina’sdigitaladvertisingmarket.However,theeconomicslowdownandregulatoryuncertaintieshavedampenedgrowthprospects.BrandscontinuetoleverageadvancedtechnologiessuchasAIandbigdatatoanalyseconsumerbehaviourandpreferences,allowingformoretargetedadvertising.Nevertheless,theeffectivenessofthesestrategiesisbeingquestionedasconsumerspendingweakens.Economicchallenges,regulatorypressures,andshiftingconsumerbehaviorsarelikelytoconstraingrowthandprofitabilityinthesector. 世大控股有限公司（“本公司”）为一间于开曼群岛注册成立的获豁免有限公司，其股份于香港联合交易所有限公司GEM上市。本公司及其附属公司 （“本集团”）主要从事以下业务：(i)智能广告及铁路媒体业务、(ii)农林产品及消费品业务、(iii)供应链业务及(iv)物业业务。截至二零二四年九月三十日止六个月，本集团主要业务性质无重大变化。 管理层论述及分析 市场概览 智能广告及铁路媒体业务 —智能广告业务 二零二四年对于中国数字广告市场来说是充满挑战的一年。尽管互联网及智能手机的渗透率不断提高，但市场仍面临重大阻力。 近期趋势表明，精准营销正在重塑中国数字广告市场的内容播种。然而，经济放缓及监管不确定性抑制了增长前景。各品牌继续利用人工智能及大数据等先进技术分析消费者行为及偏好，从而制作更有针对性的广告。然而，随着消费者支出减弱，该等策略的效果受到质疑。经济挑战、监管压力及消费者行为的转变可能会限制该行业的增长及盈利能力。 –RailroadMediaBusiness ThedomestictourismmarketinChinahasshownfullrecovery,withtravelvolumesreachingapproximately85%ofpre-pandemiclevelsinthethirdquarterof2024,totalingaround1.1billiondomestictouristtrips.Keytrendsincludeapreferenceforshort-distancetravel,self-drivingtours,andbudget-consciousoptions. Agricultural,ForestryandConsumerProductsBusiness Chineseagriculturalproducersfaceintensifyingchallengesin2024,witheffortstoachievefoodself-sufficie