2025蛇年新年游园会、年货大集、民俗庙会

蛇来运转 [蛇年新年游园会] [2025] 2025SNAKE NEWYEAR'S NEWYEAR'S 【蛇年限定跨年活动】 YEARGARDEN PARTY LIMITED EVENT GOODSCOLLECTION 2025CHINESENEWYEAR 蛇来 运转 记忆中对于过年的期待是从元旦开始便计算着日子。我们等假期、盼团圆，也在跨年的烟火中“旦愿”新一年遇见更好的自己。 在跨年岁末欢愉的日子里，我们在寻找记忆中的【新年】 味，也在发现【新】年味。 NEWYEAR'SGARDENPARTY 怀着对“年味”的惦念，我们将以【蛇来运转游园会】为跨年主题来捕捉年味，还原一个热闹的【中国年】。 重拾新年的仪式感 组个【年味】跨年局 将传统民俗和中式潮流【新年味】融合打造一场蛇年的跨年游园会。 用【寻年味】、【知年俗】、【逛年集】、【享年趣】四大主题的活动内容设置，过一个蛇来运转的中国年。 CHINESENEWYEAR 活动目录 [蛇年新年游园会] [2025] 一、活动概述 二、活动主体 三、宣传策略 四、执行细则 活动概述 [PART01] [2025] 2025SNAKE NEWYEAR'S NEWYEAR'S 【蛇年限定跨年活动】 YEARGARDEN PARTY LIMITED EVENT GOODSCOLLECTION 2025CHINESENEWYEAR 蛇来运转 CHINESENEWYEAR 时间：2025【新年跨年节点】 地点：地产项目/商业中心/文旅景区 蛇来运转 享年趣-东方有戏 逛年集-年味市集 寻年味-游园打卡知年俗-民俗庙趣 蛇来运转 传播思考 CHINESENEWYEAR 一、提升项目知名度 结合新年营销节点和热门话题定制活动，制造大量活动话题，提升项目热度，从而提升项目知名度。 二、增强客群粘性 融合年轻化客群偏爱的活动元素，用玩法多样的活动“拿捏”年轻人的喜好，增强目标客群粘性。 三、促进销售转化 借势活动热度，为项目聚集人气，进行销售转化。 NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW 2025 CHINESENEWYEAR YEAR'S 蛇年游园会 GARDEN YEAR'S GARDEN 寻年味 CHINESENEWYEAR 游园打卡 PARTY PARTY 打造年轻化的国风游园场景。设置游园集章打卡点，通过祈福墙、画蛇添福、加功德等互动打卡点的设置重拾年味。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW 2025 CHINESENEWYEAR YEAR'S 蛇年游园会 GARDEN YEAR'S GARDEN 知年俗 CHINESENEWYEAR 民俗庙趣 PARTY PARTY 拾起过年的仪式感，看非遗传承人现场展示年俗技艺，打卡年味小游戏，再做一款年俗手作，感受传统中国年的魅力。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW 2025 CHINESENEWYEAR YEAR'S 蛇年游园会 GARDEN YEAR'S GARDEN 逛年集 CHINESENEWYEAR 年味市集 PARTY PARTY 赶个大吉，逛一场有年味的市集。市集售卖年货文创、年味小食、国潮手作，还有年轻人超爱的神仙办事处玄学摊位。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW 2025 CHINESENEWYEAR YEAR'S 蛇年游园会 GARDEN YEAR'S GARDEN 享年趣 CHINESENEWYEAR 东方有戏 PARTY PARTY 看一场新年东方大戏。京剧变脸、民俗乐坊、英歌舞巡演、舞龙表演、鱼灯祈福夜游，还有仪式感满满的打铁花表演。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY 活动主体 [PART02] [2025] 2025SNAKE NEWYEAR'S NEWYEAR'S 【蛇年限定跨年活动】 YEARGARDEN PARTY LIMITED EVENT GOODSCOLLECTION 2025CHINESENEWYEAR [蛇年新年游园会][2025] 寻N年E 味W-Y游园E 打A卡R NEWYEAR'SGARDENPARTY 2025SNAKE NEWYEAR'S NEWYEAR'S 【蛇年限定跨年活动】 YEARGARDEN PARTY LIMITED EVENT GOODSCOLLECTION 2025CHINESENEWYEAR NEW NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY YEAR'S GARDEN YEAR'S 游园集章 客户入场完成签到，即可领取蛇来运转游园集章卡一张。游园集齐各大点位印章，即可至兑换处领取新年文创礼一份。 PARTY GARDEN PARTY 蛇来运转 CHINESENEWYEAR NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY 蛇来运转 NEW NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY YEAR'S YEAR'S GARDEN 蛇来运转 PARTY CHINESENEWYEAR 好运缠身富瘦双全 GARDEN PARTY 一抹中国红溢出的新年喜气，配上新式对联风格的祝福文案。进入此门，金蛇好运缠身，成功签收一年的好运。祝所有客户【富瘦双全】。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY YEAR'S GARDEN YEAR'S GARDEN 画蛇添福 现场邀请绘画师为到场客户画上金蛇、福袋、元宝等新年印记，美好祝福跃然指间。愿2025所有好运与您环环相扣！ PARTY PARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW YEAR'S NEW YEAR'S 蛇来运转祈福墙 GARDEN GARDEN NEWYEAR'SGARDENPARTY 在上班和上进之间还是要选择上香，玄学妙不可言。写下新年祝福悬挂于许愿墙上。红红的新年愿望签满载的是对于2025年的美好期许。 PARTY PARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY YEAR'S GARDEN YEAR'S GARDEN 蛇年旺旺上上签 PARTY PARTY 全网征集新年愿望，将排名靠前的愿望汇总成祈福小屋，配合巨型的旺旺上上签为好运叠加了超级BUFF！ NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW 蛇来运转 YEAR'S CHINESENEWYEAR 摸鱼不如敲木鱼，上进不如上香，有福必须硬享。敲一敲木鱼，给蛇年加亿点功德。发财+1、好运+1、发量+1。 NEW YEAR'S GARDEN GARDEN 有蛇有得功德+1 PARTY PARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY YEAR'S GARDEN YEAR'S GARDEN 蛇年赢麻了 PARTY PARTY 2025赢麻了。设置互动麻将桌，定制全是【发】的麻将牌。配合巨型好运日历。蛇年八方来财。快来一起沾沾“财气”！ NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEW 蛇来运转 YEAR'S YEAR'S CHINESENEWYEAR 金蛇接财游园氛围 GARDEN PARTY GARDEN PARTY 在项目内悬挂福字挂件以及灯笼等装饰，采用红金色系搭配，用新年祝福词环绕每一个场景都充满年味。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY [蛇年新年游园会][2025] 知N年E 俗W-Y民俗E 庙A趣R NEWYEAR'SGARDENPARTY 2025SNAKE NEWYEAR'S NEWYEAR'S 【蛇年限定跨年活动】 YEARGARDEN PARTY LIMITED EVENT GOODSCOLLECTION 2025CHINESENEWYEAR NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW YEAR'S NEW YEAR'S 金蛇献瑞送福 GARDEN GARDEN NEWYEAR'SGARDENPARTY 现场邀请书法大师挥毫书写[蛇年春联]，美好祝福跃然纸上。客户手写【福】字完成对联。2025接福气、接财富、接喜乐、接平安。 PARTY PARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW 蛇来运转 YEAR'S CHINESENEWYEAR 一勺融化的糖稀在手中可绘出千变万化的画作。邀请非遗传承人现场展示吹糖人、捏面人等技艺寻回记忆中的年味。 NEW YEAR'S GARDEN GARDEN 非遗民俗技艺展 PARTY PARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY 蛇来运转 NEW NEW NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY YEAR'S YEAR'S GARDEN 蛇来运转 PARTY CHINESENEWYEAR 庙趣游戏年年有余 GARDEN PARTY 定制【年年有余】财源滚滚小游戏。拿着小小的竹杆钓起【红色锦鲤】模型。在规定时间内钓到8个锦鲤即可获得新年礼包一份。 NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEWYEAR'SGARDENPARTY /SNAKE/ NEWYEAR'SGARDENPARTY NEW NEW 蛇来运转 YEAR'S YEAR'S CHINESENEWYEAR 庙趣游戏投壶祈福 GARDEN PARTY GARDEN PARTY 打