7-ELEVEN品牌手册

VISUALIDENTITY VIS.7-ELEVEN 2020 THANKSFORWATCHING Thereisa7-Eleven®storeatapproximatelyevery10milesofallAmeri-cans,it'sabrandthatispartoftheireverydaylives.AtDeutschLosAngeles,werevisedthevisualidentityfortheoverarchingbrandtakingintoconsiderationimportantfindingsfromthestrategy,theresearchoverthecompetition,thecategoryandconsumerinputs.Theupdateddesignbringsaslightrevisiontothelogofordigitalspaces,anewprimaryfontandreinforcetheimportanceoftheunique3coloredstripes. END VISUALIDENTITY