7-ELEVEN品牌手册

THANKS FORWATCHING There is a 7-Eleven® store at approximately every 10 miles of all Ameri-cans, it's a brand that is part of their everyday lives. At Deutsch LosAngeles, we revised the visual identity for the overarching brand takinginto consideration important findings from the strategy, the research overthe competition, the category and consumer inputs. The updated designbrings a slight revision to the logo for digital spaces, a new primary fontand reinforce the importance of the unique 3 colored stripes.