2024商场地产秋日柿子主题市集游园“柿柿如意·好柿发生”活动策划方案

SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 霜起柿子红，这是深秋的浪漫。 柿挂满树，硕果累累。 抓住寒冷冬日来临前的最后温暖时光， 打造秋野市集，品味美食，好柿发生！ SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG Activitytheme 市集主题：柿柿如意金秋知好柿主题市集 Activitytime 市集时间：2024年10月/11月/12月 Activitysite 市集地点：项目地、露营营地、商业 Activitytonal 市集内容：秋野市集 Activitystyle 市集形式：柿子主题、柿子美食、柿子市集 SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 制造悬念引发好奇—— 发布会后续宣传—— 传统媒体/朋友圈/微博/抖音等媒体手段进行报道宣传，持续热量输出 前期炒作(一周) 后续宣传 (活动后三天) SHISHIRUYIHAOSHIFASHENG 聚焦关注(三天) 倒计时—— 微信朋友圈发布海报倒计时并发出邀请参与秋野市集 SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 传统媒体/朋友圈/微博/抖音等 媒体手段进行报道宣传，持续热量输出 SHISHIRUYIHAOSHIFASHENG 微信朋友圈发布海报倒计时并发出邀请参与秋野市集 SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 怀着秋日的美好憧憬，带着寓意甜蜜与幸福的“好柿”从天而降，共赴秋日玩趣场，一片秋日限定的温暖可爱。如今万物金黄，热爱滚烫！ SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 秋日的浪漫，好柿”在发生，共赴秋日玩趣场，一片秋日限定的温暖可爱。如今万物金黄，热爱滚烫！ SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 柿柿如意“好生活方才起步，甜日子还在后头”愿大家都能顺顺利利 SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG 摄影摄像管理丨PhotographyCameraManagement –选择了解行业，有过相关活动摄影摄像经验的人员 –所有人员要经过严格的面试和筛选 –摄影摄像人员提前熟悉场地及流程 –专人对接，沟通每个流程所需拍摄材料 兼职人员管理丨Part-timestaffmanagement –根据活动需求（签到、现场指引、信息台管理等）合理安排兼职人员， –所有人员要经过严格的面试，筛选和培训 –制订严格的兼职人员管理考核条例，以及相关沟通文件，保证服务质量的专业化和标准化； 1.所有参会人员须有次序的入席，避免入场拥挤； 2.活动前对所有供电线路、灯光照明线路和音响设备进行彻底检查，避免电器设备存在漏电的隐患；并在活动期间安排专人进行巡视，保证活动期间的 正常使用; 3.活动前，要配备应急药品和相关物品，轻者就地处置，及时将伤者或病者送医院救治，伤情严重时应立即拨打急救电话（120）求救，重病者送医院; 4.活动前，确定发言人是否能准时到达会场，如果证实无法出席，而且这次发言作用不大，可以取消；如果这次发言相当重要，则做好替代发言，备好 替代发言人，准备好发言稿; 5.活动期间，要禁止外来人员进入领导席，若有滋事者，现场工作人员有权驱赶，并拨打110报警。活动途中有打架斗殴或其他争吵时现场工作人员应立 即制止，必要时拨打110报警请求帮助; 6.发生火灾时，立即切断电源，停止一切运转设备；并开启所有通道，保证现场四周疏散通道的流畅，组织人员有次序的从安全通道疏散，并及时向相 关负责人汇报；现场负责人立即组织人员利用现有的消防设备进行灭火，控制火源继续蔓延。同时，根据火势情况拨打火警电话（119），报告着火地点 、火势情况。并进行现场警戒，等消防人员进行扑救 SHISHIRUYIHAOSHIFASHENG SHISHIRUYIHAOSHIFASHENG