2023年汽车报告（英）

An international survey conducted in 18 countries Could the electric car alleviate the cost pressureas an environmentally sound vehicle option?Currently the opposite appears more likely. In 2022the EU decided to ban combustion-engine vehiclesfrom 2035. If European and US manufacturers stick totheir current high priced electric vehicles, many morecar drivers will find it difficult to buy a new car.Newsocialchallenges may emerge as a result:“Mobile” exclusion is a possibility – especiallyas lots of people are still dependent on a car,particularly in rural areas. Rising fuel prices, higher maintenance costs,pressure on the used-car market and electric carsthat are often too expensive: While the car wasmainly associated first and foremost with joy andfreedom, particularly in Germany, it is now turninginto a necessary luxury item. The study conductedby us this year shows that more and more cardrivers are making compromises in order to buyand maintain a vehicle. This development can already be clearly seen intheeconomicbehaviour of buyers. They are nolonger willing to do whatever is necessary to owna car. In order to soften the financial pressure,many drivers are deciding to “drive less toconsume less”. The alternative of not owning a caris also becoming more popular. Policymakers also need to act here. Mobilityneeds to remain accessible for all. This is shownfor example by the debate about governmentmeasures such as the fuel discount. Trade andindustry are also well advised to find answers tothe emerging cost dilemma. From anenvironmentalpoint of view, this isnot the only positive effect of this cost pressure.Drivers are also thinking more seriously aboutsoft mobility. Our latest survey shows cleary, thatacceptance of walking, bicycle or electric scooteris rising as these means of transport become moreaffordable and practical. I hope you find this an exciting read and learnmany interesting things. Michel Thebault,CEO Consors Finanz METHODOLOGY TABLE OF CONTENTS ARE CARS BECOMING A LUXURY?07 A must-have item08The cost of using a car has rocketed22Cutting costs, at any cost38 The economic and marketing analyses, as well as the forecasts, were performed inconjunction with the survey and consulting firmC-Ways, a specialist in AnticipationMarketing. Quantitativeconsumer interviews were conducted byHarris Interactivebetween23 June and 8 July 2022 in 18 countries: Austria, Belgium, Brazil, China, France,Germany, Italy, Japan, Mexico, Netherlands, Norway, Poland, Portugal, South Africa,Spain, Turkey, United Kingdom and United States.In total,16,600 individualswere interviewed online (CAWI method).These individuals, aged 18 to 65, were drawn from national samples representativeof each country. The quota method was employed to ensure that the samplewas representative (gender and age). 3,000 interviews were conducted in Franceand 800 in each of the other countries. COMPLEMENTARY MOBILITY SOLUTIONS 49 It’s hard to live a carless life50The mobility mix: an urban trend59 ELECTRIC VEHICLES?SURE, BUT AT WHAT PRICE?69 Cars: a source of exclusion?70The electric coup de grâce79 EPILOGUE84 COUNTRY FACT SHEETS85 APPENDICES105 ARE CARSBECOMINGA LUXURY? Although there have been signs in recent years that car sales are running out ofsteam, and not only because of the Covid crisis, motorists still seem unwilling to livewithout a vehicle, despite the financial burden that purchasing and using a car entails.The main driver of these budgetary tensions is fuel, with prices at the pump havingrisen dramatically. This new 2023 edition of the study demonstrates that people areprepared to travel less to avoid too much financial suffering, but also that they do notwant to be alone in taking action. A must-haveitem Fig. 1 / Context Global new passenger vehicle sales, 2005-2023In millions of units. The sales bounceobserved in 2021, followingthe Covid crash of 2020,has failed to mask themarket’s decline General context China and the United States, the world’s two largestmarkets, saw their sales peak in 2017 (25 millionvehicles sold) and 2016 (18 million), respectively.This was followed by a sharp drop that cannot beblamed solely on the Covid pandemic(Fig. 2). A STRUGGLING MARKET Could the golden age of the automobile be behindus, at least in terms of sales? This is the messageone might take away after glancing at global newpassenger vehicle sales over the last few years.The curve illustrating these figures since 2005appears to have peaked in 2017, when around70 million units were sold(Fig. 1).The sales bounce observed in 2021, followingthe Covid crash of 2020, has failed to mask themarket’s decline. What’s more, supply chains arenot expected to return to normal in the foreseeablefuture, particularly when it comes to semi-conductors and vehicle deliveries. The situation has been less clear cut in Europe,Japan and Brazil, but the overall picture is more orless the same. Indeed, all the countries surveyedposted their high