Car Care汽车护理趋势

CarCare汽车护理趋势:销售增长，一家品牌主导 在亚马逊的汽车类别中，汽车护理产品的市场势头强劲。JungleScoutCobalt的数据显示，自2022年春季以来，销售额增长了95%，过去12个月增长了近20%。然而，由于市场份额领先的品牌占据主导地位，对新兴品牌来说要获得市场份额可能会很困难。继续阅读以获取能够帮助制定在这一领域脱颖而出的策略的数据。 MarketTrends:Year-over-Year同比 过去六个月的产品趋势 ↑31% ↓1% ↑20% 按收入排名前五的产品 ↑18% Sales Revenue Medianprice Reviews e↓24% ThisWorxPortableCarVacuumCleaner Revenu 竞争格局Revenue First-party(1P)vsthird-party(3P)sellers Competingbrands LeatherHoneyLeatherConditioner e↑22% Revenu CERAKOTECeramicTrimCoatKit ↑16%YoY 3K Competingproducts 1P3P 1P3P Revenue↑29% e↑5% AmazonBasicsMicrofiberCleaningCloths Revenu ↑12%YoY 23K 46% ↑23%YoY 54% ↑17%YoY USANooksMicrofiberCleaningCloths e↑47% Revenu AmazonMarketWatch1 Thisviewof“CarCare”productswithinAmazon’sAutomotiveParts&Accessoriescategoryincludes:Fillers;adhesives;sealants;solvents;carcleaninganddetailingkits;exteriorandinteriorcarproducts;tireandwheelcareproducts;carcaretoolsandequipment;andundercoatings. 市场份额动态 →COBALTINACTION 本报告中的市场趋势数据是使用Cobalt的市场情报功能收集的，品牌可以利用这一功能来追踪市场份额、研究竞争对手的表现、进行绩效基准测试等. 市场份额领导者 1 2 3 4 5 YoYunitsalestrend YoYrevenuetrend Averageprice ↑12%YoY ↑28%YoY $59.40↑12%YoY YoYunitsalestrend YoYrevenuetrend Averageprice ↑33%YoY ↑37%YoY $36.18↑7%YoY YoYunitsalestrend YoYrevenuetrend Averageprice ↓2%YoY ↑4%YoY $60.99↑9%YoY YoYunitsalestrend YoYrevenuetrend Averageprice ↑37%YoY ↑25%YoY $23.71↑5%YoY YoYunitsalestrend YoYrevenuetrend Averageprice ↑10%YoY ↓8%YoY $35.77↓4%YoY 按市场份额排名前五的品牌 市场份额变动者 LargestYoYmarketsharegrowth MyChemicalGuys 23%marketshare↑2%YoY Meguiar’s 4%marketshare↑1%YoY CERAKOTE 1%marketshare↑0.3%YoY MWC 0.4%marketshare↑0.3%YoY Saker 0.3%marketshare↑0.3%YoY LargestYoYmarketsharedecline FOLEX 0.04%marketshare↓2%YoY ThisWorx 1%marketshare↓1%YoY Eufy 0.03%marketshare↓0.4%YoY MicrofiberWholesale 0.1%marketshare↓0.4%YoY Adam’sPolishes 3%marketshare↓0.4%YoY Note:Marketsharetrendsreflecteachbrand’smarketsharewithintheAutomotive,CarCaresub-categoryonly AmazonMarketWatch2 KeywordTrends Genericsearchterms|Past30days →COBALTINACTION 这里展示的关键词和市场声量数据来自Cobalt的关键词智能分析功能，该功能为品牌提供了消费者在亚马逊上搜索的详细情况，以及竞争对手在重要关键词上的排名情况。 Keyword Caraccessories CaraccessoriesforwomenMicrofibercleaningclothCardetailingkit Carorganizer MicrofibertowelsforcarsCarwashkit AccesoriosparacarroCarcleaningsupplies Caraccessoriesinterior Searchtrend -1% -10% -9% +20% +2% +15% +31% +6% -10% +25% Searchvolume 3,281,012 556,043 375,383 223,681 199,878 194,521 187,095 157,994 154,443 143,389 Competition*VeryhighVeryhighVeryhighVeryhighVeryhighVeryhighVeryhighVeryhighVeryhigh Veryhigh KeywordChemicalGuys Adam’scarcareproductsChemicalGuysinteriorcleanerArmorAll RainX ChemicalGuyssoapTornadorcarcleaninggunChemicalGuysfoamcannonChemicalGuyskit RainXwaterrepellant Searchtrend +7% +10% -16% +14% -4% +15% +44% +41% +17% +1% Searchvolume 264,737 40,622 38,290 36,606 35,797 30,817 30.070 26,553 25,209 21,479 Competition*VeryHighVeryHighVeryHighVeryHighVeryHighVeryHigh HighVeryHighVeryHigh VeryHigh Note:Competitionrepresentsthelevelofcompetitionforthekeywordbasedonfactorssuchasthenumberofsellersandproductlistingscompetingforvisibility. Brandedsearchterms|Past30days AmazonMarketWatch3 Note:Competitionrepresentsthelevelofcompetitionforthekeywordbasedonfactorssuchasthenumberofsellersandproductlistingscompetingforvisibility. ProductTrends Shareofvoice(SOV)leaders Topbrandsandproductsbyshareofvoice* →COBALTINACTION 品牌和零售商使用Cobalt的AI智能广告投放功能来优化他们在亚马逊上的广告活动，通过高级定位和自动化功能，将关键词和市场声量的见解转化为实际行动。 Keyword:Caraccessoriesforwomen Keyword:Carwashkit Keyword:Microfibertowelsforcars TopBrands TopProducts Ticarve 26%SOV ArmorAll 18%SOV Lisen 13%SOV TopBrands TopProducts ArmorAll 34%SOV Autodeco 19%SOV Meguiar’s 19%SOV TopBrands TopProducts Aidea 32%SOV USANooks 27%SOV Homexcel 18%SOV WeishenghuoCarRegistrationandInsuranceHolder AutodecoCarCleaningToolsSet USANooksMicrofiberCleaningCloth12-Pack FriendaDaisyAirVentClips ChemicalGuysCarWashKit AmazonBasicsMicrofiberCloths24-Pack TicarveCarCleaningandDetailingGel ArmorAllPremierCarCareKit AideaMicrofiberClothforCar24-Pack AmazonMarketWatch4 *DatareflectsweightedSOV;productswithanAmazonChoiceBadgeandhigherpositiononpagereceivemoreShareofVoice ProductTrends Shareofvoice(SOV)leaders Topbrandsandproductsbyshareofvoice* Keyword:Accesoriosparacarro Keyword:Cardetailingkit Keyword:Carcleaningsupplies TopBrands TopProducts ArmorAll 30%SOV ChemicalGuys 26%SOV Pulidiki 19%SOV TopBrands TopProducts MotorTrend 26%SOV Qifutan 19%SOV Astroai 13%SOV TopBrands TopProducts TTRCB 44%SOV Latamil 13%SOV Autodeco 11%SOV PulidikiCarCleaningGel MolyMagnoliaCenterConsoleCushionPad TTRCB27PieceCarDetailingKit ChemicalGuysTotalInteriorCleanerandProtectant BliloAnti-ScratchCarDoorProtector ChemicalGuysArsenalBuilderCarWashKit ArmorAllPremierCarCareKit QifutanCarPhoneHolderMount ArmorAllPremierCarCareKit AmazonMarketWatch5 *DatareflectsweightedSOV;productswithanAmazonChoiceBadgeandhigherpositiononpagereceivemoreShareofVoice KeyTakeaways AmazonMarketWatch6 市场份额的增长可能会很困难 ChemicalGuys是这个细分市场的领先品牌，占据了近四分之一的市场份额，并在前十名品牌搜索词中占