Hospitality Technology: De-Siloing the Data
Hospitality Technology: De-siloing the Data
Introduction
- The hospitality industry is highly people-intensive, with frontline employees serving a fluctuating number of guests daily.
- Despite economic uncertainty, there's a strong return to restaurants, hotels, casinos, and fitness centers, driven by evolving guest and worker expectations.
Key Challenges
- Data Silos: Current technology solutions often address specific departmental needs but lack integration, leading to inefficiencies and delays.
- Employee Turnover: High turnover rates (70-80%) in the hospitality industry make it difficult to maintain consistent service quality.
- Operational and Financial Complexities: Accounting relies on historical data, while operations require real-time insights for continuous improvement.
Technology Solutions
- Integrated Systems: Consolidating data into a single source of truth can provide real-time, actionable insights and streamline operations.
- AI and Machine Learning: Innovations can help analyze data across various channels to optimize business performance and profitability.
- Workforce Insights: Tools to understand employee strengths and career aspirations can enhance retention and motivation.
Conclusion
- The hospitality industry needs a more holistic approach to technology that integrates data from all areas of the business.
- This can lead to improved guest experiences, better workforce management, and enhanced overall business performance.
Key Data Points:
- Employee Turnover Rate:
- Typical industries: 10-15%
- Hospitality industry: 70-80%
- Hotel Room Occupancy:
- Projected to reach 63.4% in 2022, close to 2019 levels.
- Guest Expectations: Top-notch service despite high turnover and economic uncertainty.