OCTOBERLIFEFESTIVALACTIVITIES 生活节 十月月度营销活动特别企划 奇十 OCTOB妙ER想 OCTOBERLIFEFESTIVAL ACTIVITIES 国庆季 重阳节 寒露 奇十妙想 QISHIMIAOXIANG 2024 霜降 OCTOBER OCTOBERLIFEFESTIVALACTIVITIESGOTO OCTOBERLIFEFESTIVALACTIVITIES 版权声明: 本方案为作者Zola原创整理撰写,禁止其他平台及个人任何形式的抄袭、分享、转载或搬运! 方案所使用图片/海报/截图/插画均源自网络,仅为活动创意示意使用(版权归原作者所有,若侵权可联系删除)!感谢您的下载和关注,更多作品关注「个人首页」 奇十妙想2024OCTOBERLIFEFESTIVALACTIVITIESGOTO QISHIMIAOXIANGOCTOBER 方案预览:(前18p有截图图层,删除即可编辑,字体名见源文件下方备注栏!) OCTOBERLIFEFESTIVALACTIVITIES 秋风渐凉 我们迎来了金秋十月 MARKETINGCA 10月是活动的黄金季节,无论是国庆节的爱国热情,到节气的养生关怀,再到重阳节的温情陪伴,都是品牌宣传的绝佳时机。 LENDAR 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER 这个10月,让我们一起用创意和热情点燃灵感的火花与大家共同创造难忘的金秋时刻! OCTOBERLIFEFESTIVALACTIVITIES ·营销日历五月营销节点· |国庆节|重阳节| |寒露|霜降| 营销关键词 祖国诞辰、长假、黄金周出行、旅游、聚会、敬老 设媒互动话题 #国庆嗨玩攻略#秋日出游计划#踏秋VLOG#重阳登高健身节#秋日养生局#霜降就这么妆 MARKETINGCALENDAR 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OCTOBERLIFEFESTIVALACTIVITIES OCTOBER 目录01活动概况 02 Activityaddendum 宣传策略 Publicitystrategy 03活动排期 Activityscheduling 04 活动内容 Activitycontent 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TOOCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 十月月度营销活动特别企划 活动概述 Activityaddendum 国庆季重阳节寒露霜降 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TOOCTOBER OCT 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OBER OCTOBERLIFEFESTIVALACTIVITIES A活ctiv动ity概adde述ndum 活动主题:奇十妙想生活节 十月月度营销活动特别企划 活动时间:2024年10月活动地点:XXXX广场 活动调性:亲子、轻松、愉快、秋日 邀请嘉宾:意向客户、潜在客户、媒体活动内容:金九银十,本月通过国庆节、 重阳节、霜降、寒露养生四大主题,呼应节点,高品质暖场引流。 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES ·提升项目知名度· 结合10月营销节点特点和热门话题定制爆款活动,通过活动话题持续发酵,提升项目知名度。 ·增强客群粘性· 融合年轻化客群偏爱的活动元素,用形式丰富玩法多样的活动形式“拿捏”年轻人的喜好,增强目标客群粘性。 ·促进销售转化· 借势活动热度,为品牌聚集人气,进行销售转化 OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 十月月度营销活动特别企划 宣传策略 Publicitystrategy 国庆季重阳节寒露霜降 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TOOCTOBER OCT 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OBER OCTOBERLIFEFESTIVALACTIVITIES 预热主题海报 [宣传周期]活动前1-2周 [推广平台]微博、小红书、朋友圈等平台[宣传内容]定制活动海报以枫叶黄色为主色调并融入[国庆节、重阳节、秋日、养生]等元素设计海报,发布于社交平台。 OCT 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OBER OCTOBERLIFEFESTIVALACTIVITIES 预热话题发布 在小红书、短视频等平台发布:“#国庆嗨玩攻略”、“秋日出游计划”、“秋日养生局”、“霜降就这么妆”等话题讨论。 客户可通过发布图片/视频的形式参与话题,优选个平台点赞量前五名,送出限定小礼 物一份。 OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 十月月度营销活动特别企划 活动排期 Activityscheduling 国庆季重阳节寒露霜降 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TOOCTOBER OC 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OCTOBERLIFEFESTIVALACTIVITIES A活ctivi动tys排chedu期ling T OB E 情暖金秋爱在重阳 (10.12) 国之昌盛 家之盛柿 (10.01-10.07) 古法传承 中式养生 (10.19-10.20) —起来 搞个毛线 (10.26-10.27) R OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 十月月度营销活动特别企划 活动内容 Activitycontent 国庆季重阳节寒露霜降 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TOOCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 国之昌盛家之盛柿 (10.01-10.07) 十月月度营销活动特别企划 OCTOBERLIFEFESTIVALACTIVITIES 国庆季重阳节寒露 奇十妙想 QISHIMIAOXIANG 2024 霜降 OCTOBER OCTOBERLIFEFESTIVALACTIVITIESGOTO OCTOBERLIFEFESTIVALACTIVITIES 主视觉建议 建议以柿红色系为主,突出国庆、柿子等主要元素,通过实景与 手绘的融合,打造活动主视觉 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 活动签到 柿子签到背板,来宾签到可在柿子中写下自己的心愿以及姓名, 寓意心想柿成 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 氛围包装 巨型柿子凳子围成方阵,供来宾休息打卡,活动结束前凭朋友圈 打卡拍照点赞数进行比拼,前三名可获得同款柿柿如意椅子一个 奇十妙想 QISHIMIAOXIANG 2024 OCTOBERLIFEFESTIVALACTIVITIES GO TO OCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 柿不可挡 柿不可挡互动美陈,来宾每人5个圈,规定时间内套中即可带走 软萌的仿真柿子玩偶 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 氛围互动 投中有好柿:投沙包互动,投中指定篮筐即可获得“柿柿好礼” 相柿一笑:大型AI主题拍照机器,来宾拍摄后可扫码获取照片 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 好柿市集 这个十一小长假一定要好柿多多,整体市集包装以柿黄色为主色 调,柿子为主题营造整体市集氛围 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 好柿市集 好柿多多,柿子美式、柿子文创、柿子服饰等各类好柿周边,在 这里应有尽有。 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 精美冷餐 设置精美主题西点、茶饮、新鲜果切,供到场来宾休息品鉴 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 好柿发生 柿子+花生=好事发生,在老师指导下,亲自钩织出的钥匙扣,随 身佩戴定然也是能心想柿成 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 柿柿如意香薰 杯子、棉线、精油……亲手进行制作象征着好运的柿子香薰, 随着香薰的点燃,感受芳香的魅力与美好。 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 伴手礼建议 把喜柿、好柿一直背身上是种什么体验?定制柿子主题礼包,这 个国庆大概率就是好柿来袭 TO OCTOBER GO OCTOBERLIFEFESTIVALACTIVITIES 2024 奇十妙想 QISHIMIAOXIANG OCTOBER OCTOBER OCTOBERLIFEFESTIVALACTIVITIES 情暖金秋爱在重阳 (10.12) 十月月度营销活动特别企划 OCTOBERLIFEFESTIVALACTIVITIES 国庆季 重阳节寒露 霜降 奇十妙想 QISHIMIAOXIANG 2024