Reducing the Cost of Enterprise Events
Introduction
The advent of digital transformation has brought significant changes to the landscape of corporate events. NTT's Professional Event Services aims to navigate these changes, offering strategies to adapt to the new normal while ensuring the delivery of professional-grade events at a lower cost.
Adapting to a New Normal
Historically, events were categorized into three distinct eras:
- Live Event Era (Pre-COVID-19): High-quality experiences at high costs.
- Lockdown Era (During COVID-19): Low-quality experiences at low costs.
- Looking Ahead: High-quality experiences at low costs.
The pandemic significantly disrupted the traditional event format, necessitating a shift towards virtual platforms. While this change was initially driven by necessity, it also presented an opportunity to redefine event experiences with a focus on quality rather than scale.
So, What is Teams Live Events?
Microsoft Teams Live Events is a platform designed to enhance the quality of digital events at a reduced cost. Key features include:
- Speaker Designation: Speakers are highlighted, ensuring focused broadcasts.
- Moderated Q&A Panel: Controls chat sessions, preventing unmoderated chaos.
- Presentation Preview: Presenters can preview content before sharing, enhancing engagement.
- Increased Audience Size: Accommodates up to 10,000 attendees, expanding reach.
- Multilingual Live Captions: Supports up to six languages, catering to global audiences.
- Flexible Production Options: Integrates external video sources for professional setups.
Why NTT?
NTT leverages Microsoft Teams Live Events along with its white-glove production services to offer a cost-effective solution for creating high-quality digital events. By utilizing existing investments in Microsoft 365, businesses can achieve professional-grade experiences at a fraction of the cost of traditional in-person events.
NTT's expertise in event management and its alignment with Microsoft's suite of tools provide a seamless integration of technology and human expertise, ensuring that even with budget constraints and travel restrictions, companies can deliver impactful, C-level experiences.
Conclusion
In adapting to the new normal, the focus shifts from traditional metrics of scale and physical presence to quality, accessibility, and value. Microsoft Teams Live Events, supported by NTT's professional services, offers a pathway to achieving these goals while maintaining the integrity and professionalism expected from corporate events.
