社交媒体上的2024顶级职业运动队报告（英）

2024 TOPPROFESSIONALSPORTSTEAMS ONSOCIALMEDIA TopProfessionalSportsTeamsonSocialMedia WestudiedtopNorthAmericanprofessionalsportsteambrandsfromacrossthecountrytocreatetheultimateguidetosuccessfulprofessionalsportsmarketingstrategiesonInstagram,Facebook,Twitter,andTikTok. Readonforthefullrankingsandeverythingthatmadetopprofessionalsportsbrandstickforthe#inspoyouneedtojumpstartyourbrand’ssocialthisyear. Readthefullreportonline» JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC WhatDidWeAnalyze? 179 DATASETINCLUDES TEAMSFROM IN2023BETWEENTHEMONTHSOF COMPRISING 1.1M6.3B POSTSENGAGEMENTS TOP10PROFESSIONALSPORTSTEAMS ONSOCIALMEDIA #10 TheTop10 Announcingtheboldestandbaddestprofessionalsportsbrandsonsocialthisyear.Fromchampionshipmomentstoimpressivehighlightsandbeyond,we’lldigintothetoptrendseveryprofessionalsportsbrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter. #1 #2 #3 #4 #5 #6 #7 #8 #9 1#2#3#10#4 #CincinnatiBengals Sometimes,consistencyisallyouneedtohaveatop-rankedsocialmediapresence.TheCincinnatiBengalsdidjustthatin2023,rankingintheTop10foreverysocialchannelwemeasured. TheBengalstookhomethecrownasourtop � U.S.professionalsportsteam,despitenotrankingNo.1onasinglesocialchannel. Italsohelpswhenyouhavepopularyoungpersonalitiesonyourteam,astheBengals’socialmediasquadleanedintocontentabouttheirsuperstarquarterbackJoeBurrow.“JoeCool”wasthecentralfocusofmuchoftheirtopperformingposts. 2#6#2#2#15 #BuffaloBills TheBuffaloBillsreapedtherewardsofhavinganengagingfaceofthefranchiseinquarterbackJoshAllen,alsobenefittingfromarabidfanbaseinupstateNewYork. ThefanbaseisquicktovoiceitspleasurewhenitsbelovedBillswin,whichthey’vedonealotofoverthepastfewseasons. ❤ TheBills’socialmediateamalsoleveragednear-tragedyintohopewithcontentaboutinjuredsafetyDamarHamlin,whoreceivedanoutpouringofsupportafteralife-threateningmomentonlivetelevision.Hisrecoveryandjourneybacktothefootballfieldwaswatchedcloselybythesportingworldin2023. 3#1#53#1#1 #InterMiamiCF � Ifthere’sanythingthat’salmostascertainasthelawofgravity,it’stheMessiEffect.WhenglobalsoccersuperstarLionelMessiannouncedhisintentionstoplayforMajorLeagueSoccerfranchiseInterMiamiCF,hebroughtahoardofmorethanahalfbillionsocialmediafollowerswithhim. Messisingle-handedlyelevatesMLS’sstatusamongtheglobalsoccercommunity,andtheproofisinthepudding,astheHeronshadsevenofthetop10postsbytotalengagementamongall179sportsteamsweanalyzedin2023.InterMiamiCFhasexclusivebraggingrightsastheonlyMLSteamrankedinourTop25. TOPPROFESSIONALSPORTSTEAMSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023 4#15#10#4#19 #HoustonAstros Itpaystobethekingsofbaseball.JustasktheHoustonAstros,whospentmostof2023asthedefendingWorldSerieschampions. TheAstros’socialmediateambuiltacleversuiteofsnarky“usagainsttheworld”socialmediacontentthroughouttheyear,inHouston’sbidtorepeataschampions. ⚾ Whiletheydidn’tultimatelywinanotherchampionshipin2023,postsaboutgiveaways,andin-gamefanmomentshelpedtheAstroswinthecrownofourtop-rankedMajorLeagueBaseballteam. 5#4#41#3#12 #KansasCityChiefs Speakingofwinning,almostnobodyhasdonemoreofthatoverthepastfewyearsthantheKansasCityChiefs,andtheirsocialmediateamsharesthesamewinningmentality.� TheChiefswerehiptopopculturetrendsin2023,publishingtimelypostsaboutplayerfashion,celebritysightings,andleveragingstartight-endTravisKelce’sromanticrelationshipwithglobalpopstarTaylorSwift. KansasCitysoakedupitsJanuarywinoftheSuperBowlthroughouttheentireyearonsocialmedia,gloatingallthewaytothebankinitsquesttorepeatandwinathirdchampionshipinfourseasons. 6#5#44#13#11 #PhiladelphiaPhillies TheyPhiladelphiaPhilliesmasterfullybalancedpostvolumeandhighengagementratesin2023,rankingNo.2ofallMLBteamsintotalsocialmediaposts—fueledbytheirpostseasonruninOctober. PhiladelphiarankedhighlyonFacebook,TwitterandInstagraminengagementratebyfollower. � ThePhilliesalsomixeduptheircontentwell,including,butnotlimitedto;allthingsBryceHarper,snark,puppies,mic’dupon-fieldaudioclips,andbigin-gamemoments,suchaswheneverKyleSchwarbergoesyardwithaSchwarbomb. 7#21#24#24#7 #SeattleMariners Despitearelativelysmall(butmighty)socialmediafollowingcomparedtolargermarketMLBteams,theSeattleMarinersrankedintheTop3ofourcross-channelapplause(reactionsandlikes)andconversation(commentsandreplies)metricsamongall20MLBteams. Seattleexcelsatkeepingthingslightonsocial,highlightingbloopers,behind-the-scenesfootage,uniformreveals,andnostalgicpostsfeaturingformerMarinergreats.Andaboveallelse,theybalanceditacrossallfourofthesocialchannelswemeasured. 8#3#28#17#22 #PhiladelphiaEagles ThePhiladelphiaEaglesarethesecondteamfromtheCityofBrotherlyLoverankedinourTop 10.TheEaglestookhomethecrownwiththemosttotalengagementsofall32NFLteams,thanksto13+millioncross-channelfollowers,andexcellenceonInstagram,inparticular. Philadelphiawenthardonshort-formvideocontent,suchasReelsandTikTokposts,takingadvantageoftrendingtopicsandsounds. � ReachingtheSuperBowlinJanuaryalsohelps,buttheEaglesamplifiedtheirstrengths,i