The report "Top Professional Sports Teams on Social Media 2023-2024" ranks North American professional sports teams based on their performance across Instagram, Facebook, Twitter, and TikTok from January 1, 2023, to December 31, 2023. The analysis included data sets comprising 6.3 billion posts and 1.1 million engagements. The top ten professional sports teams on social media, in order, are:
- Cincinnati Bengals - Consistently ranked in the top 10 across all platforms.
- Buffalo Bills - Leveraged engaging content around their star quarterback Josh Allen and a passionate fan base.
- Inter Miami CF - Capitalized on global soccer superstar Lionel Messi's presence, achieving the highest total engagement among analyzed teams.
- Houston Astros - Known for strategic social media content, especially during the World Series run.
- Kansas City Chiefs - Mastered post volume and engagement rates, especially on Instagram.
- Philadelphia Phillies - Balanced content well, including player-focused posts, memes, and in-game moments.
- Seattle Mariners - Ranked highly in engagement metrics, despite a smaller follower count.
- Philadelphia Eagles - Dominated Instagram, focusing on fan interaction and star players.
- Los Angeles Dodgers - Benefited from an international superstar, Shohei Ohtani, and a large social media following.
- San Diego Padres - Known for strong engagement rates, particularly in April.
The full rankings encompass 32 NFL teams, 20 MLB teams, 17 NHL teams, 14 NBA teams, and 14 WNBA teams. The report provides insights into successful marketing strategies employed by these teams, emphasizing the importance of consistent content, timely trends, and leveraging star players for increased engagement.
