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7% <1% 8% 10% 12% 22% 35-45% <5% 35-45%+ Screensaresmall,badnavigatingexperience 49 Paymentsecurityconcern 47 Mobilenetworkconstraint:networknotstableandcosty 43 Lackofshoppingassistance,difficulttocommunicate 25 Mobiledeviceconstraint:appscan’tbeinstalled/taketoomuchspace 19 Mobileshoppingappsaredifficulttolearnanduse 17 11% 10% 37% 26% 62% 52% 0%1% Movietickets&Coupon 49 11 54 Apparel63 22 Non-fresh32 food&beverage Electronics&21 Appliance24 20 Books&Music26 Health&Beauty15 13 Freshfood5 6 Foodanddrinks 53% 26% 21% 100 Lifestyle 50% 20% 30% 100 Sports 43% 34% 22% 100 Fashion 43% 31% 26% 100 Luxury 30% 30% 41% 100 Tech 29% 38% 34% 100 Cosmetics 25% 41% 33% 100 141 OthersTaxi TraditionalCommerceCategories •Alcohol&Tobacco •Apparel&Footwear •Non-FreshFood •ElectronicAppliances •PersonalCare Dining&DrinkingOut Performance&TravelTickets WillingtoswitchtomobileshoppingWilltryanddependonuseexperienceSticktooriginalchannel(offlineetc.) 73 29 17 80 70 60 50 40 30 20 10 0 DesktopComputer NotebookComputer MobilePhone