RivalIQ：2023社交媒体百大美容品牌报告（英文版）

Top100BeautyBrandsonSocialMedia2023 TopBeautyBrandsonSocial Westudiedtophair,makeup,skincare,andnailbrandsfromAllureMagazine’s2022BestofBeautyAwardlist(alongwithabunchofourteam’sfavorites)toputtogethertheultimateguidetosuccessfulbeautymarketingstrategiesonInstagram,Facebook,Twitter,andTikTok. Readonforthefullrankingsandeverythingthatmadetopbrandstickforthe#inspoyouneedtojumpstartyourbeautybrand’ssocialthisyear. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC WhatDidWeAnalyze? 100 DATASETINCLUDES HANDLES IN2022BETWEENTHEMONTHSOF COMPRISING 255k570M POSTSENGAGEMENTS Top10BeautyBrandsonSocialMediain2022 TheTop10 Announcingthebestandthebrightestbeautybrandsonsocialthisyear.Fromfamousfounderstogiveawaystocleanbeautyandbeyond,we’lldigintothetoptrendseverybeautybrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter. #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 1#2#2#1#1 #RareBeauty Celeb-foundedRareBeautyoutdideveryotherbeautybrandthisyearwithfirst-placefinishesoverallandonFacebookandTwitterwhilerockingthesilveronInstagramandTikTok. ThebrandearnedmillionsofengagementsonInstagramandTikTokbyfeaturingfamousfounderSelenaGomezinalltheirtoppostsalongsideafewoftheirtop-sellingproducts.Diversifiedcontentdependingonthechannelandpepperinginproduct-lightpostsaboutGomezalsodroveengagementratessky-high. 2#9#3#5#3 #FentyBeauty Inclusiveshaderanges,innovativeinfluencerpartnerships,andaboatloadofRihannahelpedFentyBeautygrabtheoverallsilverandtop-tenfinishesacrossallfourchannelsonsocialthisyear. OfcoursefeaturingfounderRihannainallherglorydroveoodlesofengagementforthebrand,butit’sworthnotingthatapartnershipwithbeautyinfluencerGolloriaGeorgealsowentstraighttothetopoftheengagementchartsforthebrand.Georgeisallaboutencouragingbrandstoexpandtheirshaderanges,andFentyembracedherwithopenarms. 3#10#1#8#17 #KylieCosmetics KylieCosmeticsisthequeenofcelebcollabs,whichhelpedthebrandgrabtheoverallbronzeandfirstplaceonTikTok.SpecialeditionproductlinesliketheValentine’sDayreleaseearnedkillerengagementratesonInstagram,whilephotosandvideosofKyliewithsisterKendallordaughterStormialsoengagedfansacrossallplatforms. KylieearnedthehighestengagementtotalsofanybeautybrandwestudiedacrossInstagram,Facebook,andTikTokbypostingatonofhigh-qualitycontentatahighfrequency,whichisastrongstrategyforanybrandtoexperimentwith. #LANEIGE 4#3#5#23#26 LANEIGEexperiencedamajorglow-uponsocialthisyear,breakingintothetoptenwithmouthwateringglamourshotsoftheirskincareproductsandasupersuccessfulcampaignwithinfluencer/actressSydneySweeney. Thebrand’scult-favoriteLipSleepingMasksfeatureprominentlyinmanyofLANEIGE'stop-performingposts,remindingbeautybrandsthatstickingtowhatworksisalwaysasmartmove. FansateupgoingbehindthescenesonTikTokwithvideosaboutphotoshootsfornewproductsorseeingSydneyinaction. 5#7#10#10#40 #SoldeJaneiro SoldeJaneiroearnedfifthplaceoverallthankstostandoutperformancesonInstagram,TikTok,andFacebook.AlittlelagonTwitterdidn’tslowdownthisskincarebranddownatall. SDJrockedepicengagementratesandtotalsonInstagramthisyearbyofferingfollowerstonsofchancestowinnewandsignatureproductsthroughoodlesofgiveaways. Thebrandearnedover4millionengagementsonTikTokwhiletheaveragebeautybrandearnedunderamillion,provingSDJ’sinvestmentsinthischannelarepayingoff. 6#1#7#52#57 #HudaBeauty HudaBeautydominatesinthebeautyspaceyearafteryear,especiallyonInstagram,and2022wasnoexceptionforthebrand.Hudarockedafirst-placefinishonInstawithalmost14millionengagementsand4xthemedianbeautybrandengagementratethankstoseriouslyengagingpostsprominentlyfeaturingcelebfounderHudaKattan. WhileHudastruggledabitonFacebookandTwitter,thebrandstoodoutonTikTokthankstoduetsandinteractionswithmakeupinfluencerslikeMikaylaNogueira. 7#13#6#48#8 #PleyBeauty PleyBeautybrokeintothetop10thisyearthankstoparticularlyepicsuccessonTikTokandTwitter,andwasnoslouchonInstagrameither.Fansateupthebrand’setherealtweetsandjumpedintorepliestoengagewiththebrandaboutproductreleasesandreveals. PostingnearlytwiceasmanyvideosperweekonTikTokastheaveragebeautybrandhelpedPleyearntonsofengagementsonthistrickychannel,andahighpostingfrequencyalsocontributedtothebrand’ssuccessonTwitter. #Glossier 8#3#27#9#6 FansandfollowerseatupGlossier’ssocialcontentyearafteryear,and2022wasnodifferent:thebeautybrandrockedan8thplacefinishoverallandlandedinthetoptenonthreeofthefourchannelswestudied. Glossierstoodoutonsocialthisyearthankstoglamshotsofitscolorfulmakeup,aswellassuper-successfulcollabswithcelebslikepopsingerOliviaRodrigo.Followerslovedseeingtheirfavoritemusicianwearinglimited-editionGlossiermakeuptothetuneofa3.7xengagementrateliftonInstagram. Product-focusedvideostoppedGlossier’sTikTokcharts,butthere’sroomforengagementimprovementonthatchannel. #OPI 9#8#23#17#34 OPIgrabbedtheninthplacespotoverallforthesecondyearinarowthankstoespeciallystellarInstagramengagementrates.Thenailbrandearned3xthebeautyengagementtotalmedianthisyearonInstagramthanksinnosmallparttopostingmorethantwiceasoftenastheiraveragecompetitor. M