This Girl Can campaign from Sport England is a significant example of gender bias in advertising. The campaign, which launched in 2014, aimed to challenge negative stereotypes and promote women's participation in physical activity. The campaign featured women of all ages and abilities, and it was widely praised for its positive message and inclusivity.
The "femvertising" movement, which emerged in response to gender inequality in advertising, has gained momentum in recent years. Companies such as Always, Cover Girl, Sport England, and the UK's National Lottery have launched campaigns that celebrate women and girls. However, despite these efforts, gender bias in advertising remains a significant issue.
The advertising industry has made some progress in improving representation of women, but there is still much work to be done. The Glass Lion: The Lion for Change award, introduced by Cannes Lions in 2015, recognizes ad campaigns that address gender inequality or prejudice. However, it is important to note that this award is just one small step in a larger effort to address gender bias in advertising.
Overall, while the "femvertising" movement has brought attention to gender inequality in advertising, it is important to continue to push for progress and to hold the industry accountable for improving representation of women.
