The text discusses the current state of the planet and the need for a new approach to sustainability, which is no longer just about reducing harm, but about regeneration. The author, John Elkington, has coined the term "triple bottom line" to describe this new focus on restoring and replenishing what has been lost, building economies and communities that thrive, and allowing the planet to thrive too. The goal of sustainability will be to regenerate economies, societies, and the biosphere, which is a significant challenge that will require collaboration on a global scale. The text mentions that consumers are already operating from a sustainable mindset and that pioneering brands are at the forefront of this effort. The author also notes that Earth Overshoot Day, which marks the point at which we have used more from nature than the planet can renew, came earlier than ever before in 2018, which highlights the urgency of the situation.
