Leadingthoughts,shapingvision TTHHEE CIRCUSOOFF tRAAnNssFFOORRMAtiIOONN howleadersandtheirteamscankeeptheplatesspinning Think:Act#4101|2024TRANSFORMATIONPRICE$19.95 SplendidisolationWhatShackletoncanteachMarsexplorers Onelifetogive ThevisionaryCEOswhowanttochangetheworld 2Think:Act41inthisissue inthisissue Think:Act413 "Ifitmakesyourlifebetterandeasier, youwilluseit." DIRKHOKE CEOofVolocopterandeVTOLpioneer ·page62 photos:alanapaterson,KatrinBinner "Ibelievethereismoreriskinstayingsilentintheworldwelivein." ROSEMARCARIO FormerCEOofPatagoniaandpartneratReGenVentures ·page56 4 Think:Act41 INthISISSUE "Ifwewanttoremainrelevantfiveor10yearsfromnow,wehavetoalwayssurpriseouraudience." DANIELLAMARRE ExecutivechairmanoftheboardatCirqueduSoleil ·page12 INTHISISSUE TRANSFORMATION ALWAYS IItt's's SHOWTIME listenup,ladiesandgentlemen!Beforethecurtainrises,it's timeforalittlepeptalk.Transformationislikeacircusinwhichalltheplatesneedtokeepspinningandtheleaderempowerstheteamwiththeskills,resourcesandconfidencetopulloffwell-practiced,awe-inspiringacts.Remembertoalwayskeeptheaudienceinmind:Ourcustomersaretheultimatereasonforoursuccess.Andkeepawaryeyeontheworldoutsidethetent –competitorsandnewopportunitiesdemandconstantchange. photo:GuillaumeSimoneau Now,let'sdothis! 6Think:Act41 inthisissue Think:Act41 inthisissue Think:Act417 Infocus THEE CIRCUSOFF 12 THEULTIMATE Wideangle Think,actandstayinformed 78 Darkpassions tRAN SFO RMAt ION JUGGLINGACT Organizationaltransformation demandsavisionaryleaderinserviceofaskilledteamworkingtogethertoenticeandenthrallcustomers. JamesCadburybringshisfamilyheritageandanethicalvisionforthefutureofchocolateto hisdisruptorbrandLoveCocoa. TRANSFORMATION 22ThewomanwhocanlookaroundcornersRitaGuntherMcGrathonwhygainingperspectiveisthecrucialfirststepin illustrations:jazzyyuan|photos:amylombard,timboyles,gettyimages/hinterhausproductions+peterpencil,lovecocoa/h!p 62Upintheair FormerAirbusDefenceandSpaceCEODirkHokeisouttolaunchaneweraofairborne 74Thoughtleader TRANSFORMATION StrategyexpertRogerMartinweighsinonbusinessmodelsthatnolongerreflect anytransformativemove. 34Followtheloser Pivotsarestandardpracticeinthestartupworld,butNoamWassermanhaslaidoutsomerulesforsurvival. 36ThecaravanoflovePhotographerStephanieGengottioffersadazzlingglimpseintothelifeofamodern-dayfamilycircus. 44Thevanishingact:revivingretail Consumerhabitsandsupplychainsmaybechanging,butbrandsaroundtheworldarefindingwaystostayrelevant. 56Thefearlessfour Thesepro-socialcompaniesareworkingtotransformtheirorganizationsandmaketheworldabetterplace. "We'removingtowardservicesasthethingthatdelivers theendresultbetterthanproducts." —RitaGuntherMcGrath,page22 28 tHEWALLENDAS Afamilyofaerialistsmakeacasefor howtrainingyouremotionalagilitycanhelpcarryanyendeavorthrough. 50 THERE’SANAPP FORTHAT! Governmentsareusing digitaltransformationtomakeservicesmoreaccessibleandefficient. transportationwithVolocopter. Digital Think:ActIdeasforActionThelatestIdeasforActionexploresthenewrealitythatlong-termworkerswiththerelevantskillsaregettinghardertoreachandretain.Signupforexpertsolutions:rolandberger.com/subscribe-ifa LikeusonlineBesidesfollowingusonLinkedIn,checkout#ThinkActMagazinetoseepostsspecificallyrelatedtoourinterviews,articlesandinsights–anddon'tforgettolikeandshare!linkedin.com/company/rolandberger 68SplendidisolationThe"HeroicAge"ofpolarexplorationofferslessonsinthequesttosendacrewedmissiontoMars. economicorsocialrealities. 82Threequestionsto...MedievalhistorianJamieKreinerexplainshowage-oldtacticsforincreasingfocusstillapplyinthemodernday. coverandbackcoverillustrations:jazzyyuan 8Think:Act41 AtAglAncE Think:Act419 Think innumbers Puttingafigureon…nuclearpower 14% intheeu ofdemand ThepercentageofFinland'stotalenergyneedsthatareexpectedtobemetbytheOlkiluoto3nuclearreactor.LaunchedinApril2023,itisbothEurope’sfirstnewreactorin16yearsanditslargest. Foodforthought Arelarge,establishedcompaniesready,willingandabletoadoptnewAItools? byAmitJoshi whilelegacycompaniesoftenhavethewillingnesstoadoptAItools,theyoftenlackthereadiness(infrastructure)andability(skillsets,businessmodels).Mostnon-techcompaniesareintheprocessofcreatingislandsofexperimen-tationwhichcreatelimited,localizedvalue.However,theseislandstypicallyareonlysuitableforlow-hangingfruit– Thoughts toliveby "Wetendtooverestimatetheeffectofatechnology intheshort Re-thinkingbuzzwords Gettogripswithnewindustrylingoinaflashwithourstripped-downexplanationsofthelatestjargon. 0 • reactors ThenumberofnuclearpowerplantsinGermanyasofApril15,2023,whenitslastthreereactorswereshutdownpermanently. 69% • ofenergy TheshareofFrance'stotalenergysupplyderivedfromnuclearsources,thehighestproportionintheworld. 11 • countries ThenumberofEUmemberstatesthathavecalledforstrengtheningcooperationinthefieldofnuclearenergyasatooltoachieveclimategoals. andoftenleadtoreinventingthewheelindifferentpartsoftheorganization. SomeorganizationshavematuredintothenextphaseofAIadoption:the creationofacenterofexcellence.S