2024“社畜儿童计划”-六一儿童节特别企划活动策划案【露营】【跳蚤市场】【儿童剧本杀】

6/1—6/2{ }微不足道小社畜放飞自我回童年Social Animal Children program六一儿童节特别企划｜露营｜二手跳蚤市场｜童年回忆｜｜骑马｜儿童剧本杀｜童谣音乐会｜2024Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program当代社畜图鉴你是哪一种？ 六一是孩子的节日，成年人的纪念日儿童节只有小孩能玩？️NO NO NO~Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program不管几岁，开心万岁孩子气是社畜成年人烦恼的解药。希望这个六一，孩子们有他们的节日，而社畜大儿童们也可以找回自己的纪念日，永葆孩子气，快乐无敌~ 01020304活动概况Activity addendum活动亮点Highlights of activities活动内容Activity content宣传策略Publicity strategySocial Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program 2024Activity addendumSocial Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program活动主题：社畜儿童计划 2024年六一儿童节特别企划活动备选主题：大小孩乐园活动时间：2024.06.01-02活动地点：商业/地产/文旅/景区活动内容：借这次六一，为奔波在工作岗位的社畜大儿童们释放天性，缓解压力，为小朋友们打造一个寓教于乐的乐园活动概况 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program活动目的结合六一营销节点特点和热门话题定制爆款活动，通过活动话题持续发酵，提升项目知名度。融合年轻化客群偏爱的活动元素，用形式丰富玩法多样的活动形式“拿捏”年轻人的喜好，增强目标客群粘性。借势活动热度，为营销中心聚集人气，进行销售转化提升项目知名度增强客群粘性促进销售转化 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024Publicity strategy Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program[宣传周期]活动前3-4周[推广平台]微博、小红书、朋友圈等平台[宣传内容]定制活动海报，以露营绿色或黑白为主色调并融入活动[社畜儿童]元素设计海报，发布于社交平台。活动预热海报2024 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program在小红书、短视频等平台发布：“长大以后......、社畜摆烂行动、我要过六一”等话题讨论。客户可通过发布图片/视频的形式参与话题，优选个平台点赞量前五名送出六一社畜儿童礼包预热话题发布 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program[宣传周期]活动前1-2周 [推广平台]微博、小红书、抖音等平台 [推广内容]拍摄活动视频发布于社交平台，向客群种草活动，提升热度。活动预热视频 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program倒计时海报倒计时海报定制，附带话题型，投放于微博、小红书、抖音、微信朋友圈等平台，在活动前期预热发酵 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program线下预热宣传嘿！那位大/小朋友别走，儿童节正确打开方式，发布话题照片到社交平台带话题#社畜儿童计划#领取打社畜儿童套装。 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024Highlights of activities Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program 儿童剧本杀用孩子们可以理解的方式呈现出一场与自然结合的剧本杀活动。我们在活动中融入了自然教育的感官开发，通过游戏、解迷，寻宝等方式去表达。 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program 童谣音乐会轻松而具有节奏感的吉他（或尤克里里）弹奏那些记忆中的童谣，衬托现场活动氛围的同时，增添互动性，朗朗上口的歌曲大家随着音乐一起唱起来 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program 社畜躺平营小小社畜，累死累活快来这里给疲惫的生活解解乏，保持一些松弛感!!️一起放空来躺“营”这个六一吧 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program 跳蚤市集以物换物，不追求价值，可以是旧物、玩具、手工、小鱼等，也许你的旧物是别人的刚需，实现万物可循环的同时为小朋友养成良好的价值观，大小儿童皆可参与 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024Activity content Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024建议主视觉融合社畜、大小儿童、露营、等扁平元素，采用孟菲斯风格，采用绿色或搭配缤纷夏日色系主视觉建议 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024可爱的笑脸，Q弹的发型，欢迎来到社畜儿童计划，开启这个六一的第一步，先留下属于你的笑脸吧！笑脸签到 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024好玩的城市活动,当然是市集最有活力，准备一些充气装置,既出片又有创意，备选图二活动门头 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024巨大游戏机超大led屏用来玩游戏，又想起了小时候和小伙伴偷偷一起玩游戏的快乐啦。巨型游戏机 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024社畜解压区域，还原社畜打工人工作辛酸，设置办公区、账单区、续命区、boss凝视区，社畜解压区 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024没有什么是比rua毛茸茸更解压了，不同造型裹着软乎乎的毛绒外套，不仅超萌超好rua，出片率也绝不在话下万物皆毛蓉蓉 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024无论是大朋友还是小朋友对可可爱爱的气膜真的没有抵抗力，解压、互动性强又好出片气模互动区 Social Animal Children programSocial Animal Children programSocial Animal Children programSocial Animal Children program2024今天的宗旨就是躺平不卷!!️当代年轻人最喜欢摆