稳健医疗：2023年年度报告（英文版）

WinnerMedicalPurcotton WinnerMedicalCo.,Ltd. AnnualReport Caringforhealthandlife,makingabetterworld WinnerMedical Dearshareholdersandpartners: ToShareholders Thechallengingandvolatileyearof2023haspassed,andthroughthecollectiveeffortsoftheentireWinnerMedicalteam,wehaveachievedthishard-wonoutcome.Wearegratefulforthestrongsupportoftheinvestorsandpartnersfromallsectors,withoutwhomthisaccomplishmentwouldnothavebeenpossible.OnbehalfoftheCompany’sBoardofDirectorsandmanagement,wesincerelythankyouforyourunderstandingandassistance. ForWinnerMedical,2023wasexceptionallydifficult. Themacroeconomicenvironmentpresentednumerouschallenges,withasharpdeclineindemandforinfectionprotectionproductsandavolatileandsegmentedconsumermarket.Thesefactorssignificantlyimpactedourproductionandoperations.TheseverityofexternalimpactsmadeensuringasmoothtransitionoftheCompany’soveralloperationstheprimaryconcernformanagementthroughouttheyear. In2023,theentireindustrialchainofinfectionprotectionproductsgrappledwithexcessinventory.Despitethischallenge,themedicalbusinessteamrosetotheoccasion,innovatingandproactivelyadjustingtheproductstructurewhileactivelyseekingopportunitiesandbreakthroughs.Forourinfectionprotectionproducts,wedecisivelyandefficientlymanagedinventoryanddisposedofequipment.Simultaneously,weproactivelycollaboratedwithsuppliers,distributors,andcustomerstonavigatethroughchallengesandweathertheindustrydownturntogether.Westeadfastlyupholdtheprinciplethatintimesofdifficulty,wemustnotpasstheburdenontoothersbutworkcollectivelytofindsolutions.It’sthroughjointeffortsduringcrisesthatweforgeenduringandhealthycooperativerelationships.Asthedomesticmarketcontinuestoadjustin2023,werecognizetheimportanceofseizingopportunitiesinforeignmarkets.Wededicatedconsiderableeffortstothisendeavor,withmanagementfrequentlyexploringinternationalmarketstosecurebusinessopportunitiesandexpandourmarketshare.Additionally,afterayearofempowerment,efficiencyenhancements,andresourceintegration,ityieldedpositiveresultsintermsofbusinesssynergyandvalueoptimizationacrossthemergedcompanies.Overall,whilethescaleofmedicalbusinessrevenueexperiencedadeclineduetoahighbasefigure,ourbusinessesgraduallyreturnedtonormalthisyear.Excludinginfectionprotectionproducts,revenuefromconventionalmedicalproductssawdouble-digitgrowth,stabilizingthefundamentalsofourlong-termbusinessdevelopmentandshowcasingtheresilienceofouroperationsforsustainedgrowth. In2023,amidstthegeneralrecoveryoftheconsumermarket,thetrendofconsumptionstratificationandthecoexistenceofpleasureandrationalitysignificantlyinfluencedthecompetitivelandscapeofthesegment.Movingforward,theConsumerGoodsbusinessteamwillpersistinexploringtheessenceof“rationality”underpressure.Weholdthebeliefthat“rationality”doesnotequatetolowprices;instead,itscoreshouldembodytheconceptofvalueformoney.Asaresult,wehaveconsistentlyupheldourstrategicstrengthbymaintainingproductleadership,prioritizingthedevelopmentofthecottoncategory,exercisingcontroloverdiscounts,andensuringtheprovisionofhigh-quality,differentiatedcottonproductstoconsumersatreasonableprices.Weprioritizeconsumerdemandasourcorefocus,implementinganexplosiveproductstrategybyactivelyinnovating,acceleratingnewproductlaunches,andexpandingchannels.WearecommittedtostrengtheningthebrandbuildingofPurcotton,refiningmanagementpractices,andultimatelydrivingsteadygrowthinrevenueandprofitability.Simultaneously,ouroverseasdivisionofPurcottonwasestablishedinAugustlastyear,andwearesteadilytestingthewatersandgraduallypromotingthebrandglobally.ThequalityofPurcotton’soperationsremainsrobust,demonstratingstrongpotentialforoveralldevelopment. Reflectingonthepastyear,weconfrontedthechallengesofthedownturncyclewithresilience,perseveringwhileupholdingourbusinessfundamentalsandcontinuallyenhancingoperationalquality.Aswereflectonourpastexperiences,it’sessentialtoalsogazeaheadtochartourcourse.Astheindustrycyclecontinuestounfold,WinnerMedicalhasadeptlynavigatedthroughfoureconomiccyclesoverits33-yearhistory.Ourresiliencestemsfromconsistentlymeetingtheneedsofourtargetconsumersandcustomers,maintainingsteadfastnessinourstrategicgoalsdespiteshort-termtemptationsmostimportantly,embodyingourcorevaluesof“qualityoverprofit,brandoverspeed,andsocialresponsibilityovercorporatevalue”.Theseprincipleshaveformedthebedrockofourlong-termdevelopmentandarethecriticalsuccessfactorswemustremaincommittedto. Inthelongrun,ourbusinesshasconsistentlyrevolvedaroundlife,health,andpeople’squestforabetterqualityoflife.Theindustryweoperateinfollowsahigh-qualitytrajectorywithampleopportunitiesforlong-termsurvivalandexpansivegrowth.Externally,theprevailingtrendemphasizesgreen,health,andsustainabledevelopment.Withinthemedicalsector,theemergenceoftrendssuchasthesilvereconomy,domesticsubstitution,andconsumermedicalcareispoisedtounlocksignificantmarketopportunitiesforWinnerMedical.Intheconsumergoodsindustry,ourproductsboastjust-in-demand,high-frequency,high-quality,andsafecharacteristics.TheCottonEra’scommitmenttodeliveringhigh-qualityproductswillper