Brand Finance Sri Lanka 100 Report Overview
About Brand Finance
Brand Finance is the world's leading brand valuation consultancy, established in 1996 to bridge the gap between marketing and finance. The company helps organizations of all types quantify their brand's financial value, conducting extensive research on thousands of the world's biggest brands each year. With services ranging from brand valuation reports to educational programs, Brand Finance combines expertise across various disciplines to offer a unique approach to understanding and enhancing brand value.
Foreword
In its 19th consecutive year, the publication aims to provide a comprehensive analysis of Sri Lanka's most valuable brands. The report compiles robust data from various sources including the Colombo Stock Exchange, Bloomberg market trends, and exclusive consumer market research studies across 2500 respondents. This year, the report introduces a sustainability survey based on the Global Reporting Initiative (GRI) standards, assessing brands' sustainability efforts across four pillars: employee, environment, community, and governance.
Executive Summary
Despite the global economic challenges posed by the COVID-19 pandemic and the fallout from the Ukraine-Russia conflict, Sri Lanka's top 100 brands demonstrated resilience, showing a stable increase of 1% in total brand value. Dialog, with a brand value of LKR 54.0 billion, retained its position as Sri Lanka's most valuable brand for the fourth consecutive year. Keells, known for its strong brand strength, took the lead as the strongest brand with a brand strength index of 89.3 and an AAA brand rating. Building material brands experienced strong growth due to increased demand following the pandemic.
Key Findings
- Resilience of Top Brands: Despite economic pressures, Sri Lanka's top brands showed stability, highlighting the importance of brand recognition and reputation in maintaining customer trust and loyalty.
- Sustainability Integration: The inclusion of a sustainability survey aligns with global trends towards responsible business practices, offering insights into how brands can enhance their value through environmental and social commitments.
- Demand for Brand Value Reports: There is a growing interest in understanding and measuring brand value, particularly among board directors who seek to hold marketing departments accountable for performance.
Methodology and Services
Brand Finance offers a range of services including Brand Value Reports that provide detailed analysis, competitor benchmarking, brand valuation summaries, cost of capital analysis, royalty rates, customer research findings, and insight-driven strategies. These services help organizations gain a competitive edge by leveraging their brand assets effectively.
Conclusion
The Brand Finance Sri Lanka 100 report serves as a comprehensive guide to Sri Lanka's brand landscape, offering insights into the performance of the country's top brands amidst challenging economic conditions. By focusing on brand value and strength, the report underscores the critical role of branding in navigating economic uncertainties and highlights potential areas for growth and improvement.
