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China 500 2024 - English Language

信息技术2024-05-09Brand Finance王***

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Brand Finance China 500 Annual Report Summary

Overview

The Brand Finance China 500 annual report highlights the valuation and strength of the most prominent Chinese brands across various sectors. This comprehensive analysis offers insights into how brands contribute to the overall economic value and strategic positioning within their industries.

Key Findings

Media Sector Dominance: TikTok emerged as the most valuable brand in China, showcasing significant growth and leadership in the media sector. WeChat maintained its position as the strongest brand, emphasizing its robust brand strength index and pivotal role in China's digital economy.
Industry Leadership: State Grid led the utilities sector, CITIC represented the financial services sector's strength, and China Mobile dominated telecommunications. These brands exemplify the resilience and innovation within their respective industries.
Sustainability and Growth: TikTok/Douyin stood out for its high sustainability perceptions value, contributing USD9.2 billion to its brand valuation. This reflects the brand's commitment to environmental and social responsibilities.
Electric Vehicles and Automotives: BYD retained its crown as the most valuable automobile brand in China, reflecting the increasing demand for electric vehicles and the brand's strategic focus on sustainable mobility solutions.

Methodology and Approach

Brand Finance employs rigorous methodologies and standards to assess brand values, leveraging its expertise in brand valuation consultancy. The firm uses ISO standards for its assessments, ensuring technical credibility and objectivity in evaluating brand strengths.

Impact of Strong Brands

A strong brand can significantly impact business performance by:

Differentiation: Establishing unique market positioning and enhancing customer loyalty.
Revenue Generation: Attracting premium pricing through brand recognition.
Talent Attraction: Enhancing employer attractiveness and recruitment effectiveness.
Competitive Advantage: Strengthening market presence and resilience against economic challenges.

Annual Report Focus

This year's report emphasizes customer perception research across diverse global jurisdictions, providing a comprehensive analysis of brand values and equities. The findings serve as a catalyst for strategic discussions and insights into brand strengthening and valuation.

Services Offered

Brand Finance provides a suite of services aimed at bridging the gap between marketing and finance, including brand valuation consultancy, marketing accountability standards board certification, and proprietary methodologies for brand assessment.

Contributions to Business

Through its services, Brand Finance enables businesses to:

Gain strategic insights into their brand's financial standing.
Position their brands as market leaders through informed strategic planning.
Benchmark their performance against industry standards.
Empower marketing teams with comprehensive knowledge about brand value.
Optimize communication channels by articulating brand financial significance.

Research and Coverage

Brand Finance conducts extensive research across over 41 countries, offering comprehensive insights into market-specific learnings that inform decision-making. This global perspective encompasses more than 150,000 respondents, tracking the performance of over 6,000 brands.

Industry Insights

The report covers insights from over 31 sectors, providing robust market representation for a global outlook. This analysis helps businesses understand their position relative to competitors and leverage industry-level insights for strategic empowerment.

Annual Report Continuity

As the eighth consecutive year of publication, the Brand Finance China 500 annual report builds upon previous insights, offering a long-term perspective on brand growth and development in China.

Conclusion

The Brand Finance China 500 annual report serves as a pivotal tool for businesses seeking to understand and enhance their brand's value, leveraging insights from market research, strategic analysis, and brand valuation methodologies. By focusing on key sectors and sectors, it provides a roadmap for businesses aiming to strengthen their market position and drive financial performance.

2024 China500 TheannualreportonthemostvaluableandstrongestChinesebrands May2024 Contents AboutBrandFinance3 Foreword4 DavidHaigh,Chairman&CEO,BrandFinance RankingAnalysis7 SectorAnalysis16 RegionAnalysis31 BrandValueRanking(USDm)37 BrandSpotlights47 StateGrid48 CITIC51 ChinaMobile54 GlobalSoftPowerIndex202456 Methodology59 OurServices65 ©2024Allrightsreserved.BrandFinancePlc. BrandFinanceChina5002024brandirectory.com/china2 About BrandFinance Theworld'sleadingbrandvaluationconsultancy. Forbusinessenquiries,pleasecontact: ScottChen ManagingDirectors.chen@brandfinance.com Formediaenquiries,pleasecontact: Gayathri MarketingDirectorg.saravanakumar@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com BridgingthegapbetweenMarketingandFinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline. Quantifyingthefinancial valueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. Uniquecombinationofexpertise Ourteamshaveexperienceacrossawiderangeofdisciplines frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting. Pridingourselves ontechnicalcredibility BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard. Foreword Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstanding caninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset. DavidHaighChairman&CEO,BrandFinance Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhow itfitsintotheiroverallbusinessstrategy. Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways. First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-quality andtrustworthy. Inaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally, astrongbrandcanprovideacompanywithacompetitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions. Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentingacatalystforfurtherconversations. Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand. BrandFinanceChina5002024brandirectory.com/china4 RequestyourownBrandValueReport BrandFinance'sBrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch. Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers. GainInsight Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding. StrategicGuidance Strategiseeffectivelytopositionyourbrandasamarketleader. BenchmarkYourPerformance Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape. EmpowerYourMarketingTeam Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue. EnhanceCommunication Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance. DeepenUnderstanding Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess. enquiries@brandfinance.com GetFullAccesstoourGlobalData BrandFinance'sGlobalBrandEquityMonitorResearchutilisesacomprehensiveframeworkto trackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength. Brands,andcustomerrelationshipwithbrands,arecomplex.Assuchtheyrequireattention,directionandmeasuredsupportifthey’retofulfiltheirpotential.Ourbrandequityreportsdeliverexpertinsightandrecommendationstopoweryourbrandstrategiesandvaluation. +6,00

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