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UAE 50 2024

信息技术2024-04-29Brand Finance梅***

AI智能总结

UAE 50 Brand Finance Report Overview

Introduction

The Brand Finance UAE 50 report evaluates the most valuable and strongest UAE brands for the year 2024. This comprehensive analysis offers insights into the financial health of these brands, their strategic positioning, and their impact on the market.

Key Highlights

Top Brands: ADNOC and e& UAE emerged as the most valuable and strongest brands respectively within the UAE, showcasing robust growth and strategic diversification.
Brand Value Dynamics: ADNOC saw its brand value increase by 7% to reach USD15.2 billion, highlighting its successful diversification and decarbonization efforts.
Technology Growth: e& UAE, now part of a larger technology group named e&, experienced significant growth of 52% to USD1.9 billion, emphasizing its transformation into a tech powerhouse.
Sector Leaders: Mashreq, PureHealth Group, and its subsidiaries, demonstrated impressive growth, contributing to the UAE's development into a global healthcare hub.
Logistics and Real Estate: DP World positioned the UAE as a global logistics powerhouse, while Emaar and Aldar led the Middle Eastern real estate sector.
Sustainability Perception: DEWA led perceptions of sustainability within the UAE.

Methodology

The ranking analysis employs a rigorous methodology that includes:

Brand Valuation: Utilizing advanced techniques to quantify the financial value of each brand.
Brand Strength Index: Assessing brand strength through various parameters including brand equity and customer perception.
Market Research: Gathering insights from original research conducted across multiple jurisdictions globally.

Services Offered

Brand Finance provides:

Brand Value Reports: Detailed breakdowns of brand valuation assumptions, calculations, and expert recommendations for enhancing brand value.
Strategic Guidance: Assistance in benchmarking brands against industry standards for competitive advantage.
Comprehensive Coverage: Insights into market-specific learnings to inform strategic decision-making.
Data Access: Exclusive access to global data for tracking brand performance and trends.

Conclusion

The UAE 50 Brand Finance Report underscores the importance of brand valuation in understanding a company's financial standing, guiding strategic decisions, and enhancing market positioning. By leveraging insights from this report, businesses can optimize their branding strategies, improve performance, and gain a competitive edge in the market.

Contact Information

For inquiries regarding brand valuation, business enquires, media relations, or any other assistance, please contact:

For general inquiries, use: enquiries@brandfinance.com or call +44 207 389 9400.

Additional Resources

Visit brandirectory.com/uae for more detailed information and reports.
Explore Brand Finance's comprehensive services and offerings at www.brandfinance.com.

References

Brand Finance Plc. (2024). UAE 50 Annual Report. Retrieved from brandirectory.com/uae.

2024 UAE50 TheannualreportonthemostvaluableandstrongestUAEbrands April2024 Contents AboutBrandFinance5 Foreword6 DavidHaigh,Chairman&CEO,BrandFinance RankingAnalysis12 BrandValueRanking(USDm)22 BrandSpotlights24 ADNOC26 InterviewwithAlexBurnett, ChiefCommunicationsOficer du30 InterviewwithFahadAlHassawi, ChiefExecutiveOficer e&34 InterviewwithHatemDowidar,GCEO,e& Mashreq40 InterviewwithAhmedAbdelaal, GroupChiefExecutiveOficer PureHealth44 InterviewwithShaistaAsif,GroupCEO,PureHealth Methodology48 OurServices56 ©2024Allrightsreserved.BrandFinancePlc. brandirectory.com/uae3 About BrandFinance Theworld'sleadingbrandvaluationconsultancy. Forbusinessenquiries,pleasecontact: SavioD'Souza SeniorDirector s.dsouza@brandfinance.com Formediaenquiries,pleasecontact: PennyErricker GlobalPressEnquiresp.erricker@brandfinance.com Forallotherenquiries: enquiries@brandfinance.com +442073899400 www.brandfinance.com BridgingthegapbetweenMarketingandFinance BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline. Quantifyingthefinancial valueofbrands Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually. Uniquecombinationofexpertise Ourteamshaveexperienceacrossawiderangeofdisciplines frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting. Pridingourselves ontechnicalcredibility BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard. Foreword Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstanding caninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset. DavidHaighChairman&CEO,BrandFinance Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhow itfitsintotheiroverallbusinessstrategy. Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways. First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-quality andtrustworthy. Inaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally, astrongbrandcanprovideacompanywithacompetitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions. Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentingacatalystforfurtherconversations. Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand. 6BrandFinanceUAE502024brandirectory.com/uae RequestyourownBrandValueReport BrandFinance'sBrandValueReportprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch. Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers. GainInsight Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding. StrategicGuidance Strategiseeffectivelytopositionyourbrandasamarketleader. BenchmarkYourPerformance Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape. EmpowerYourMarketingTeam Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue. EnhanceCommunication Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance. DeepenUnderstanding Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess. enquiries@brandfinance.com GetFullAccesstoourGlobalData BrandFinance'sGlobalBrandEquityMonitorResearchutilisesacomprehensiveframeworkto trackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength. Brands,andcustomerrelationshipwithbrands,arecomplex.Assuchtheyrequireattention,directionandmeasu

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