Stockcode:301088 RumereCo.,Ltd. AnnualReport2023 April2023 AnnualReport2023 SectionIImportantNotice,ContentsandDefinitions TheBoardofDirectorsandtheBoardofSupervisorsoftheCompanyanditsdirector,supervisorsandseniormanagementwarrantthattheinformationcontainedinthisannualreportistrue,accurateandcompletewithoutanyfalserecords,misleadingstatementsormaterialomissions,andseverallyandjointlyacceptlegalliabilitythereof. GuoJian,thepersoninchargeoftheCompany,YuQingtao,thepersoninchargeofaccountingoftheCompany,andWangDongmei,thepersoninchargeoftheaccountingdepartmentoftheCompany,havedeclaredthattheywarrantthetruthflness,accuracyandcompletenessofthefinancialststementssetoutinthisannualreport. AlldirectorsoftheCompanyattendedtheBoardmeetingonwhichthisreportwasreviewed. Thecompanyelaboratesindetailonthereasonsandcircumstancesleadingtoadeclineinthecompany'sperformanceinthe"IV:AnalysisofMainBusiness"of"SectionIII:DiscussionandAnalysisoftheManagement"ofthisreport.Wekindlyrequestinvestorstopayattentiontotherelevantcontent. Theforward-lookingstatementsinthisannualreport,includingdevelopmentstrategiesandbusinessplans,donotconstitudesubstantivecommitmentsoftheCompanytoinvestors.Investorsandrelatedpersonnelshouldremainvigilantandunderstandthedifferencesbetweenplans,forecastsandcommitments. TheCompanyhasdescribedpotentialrisksitmayfaceinthefuturein“Section IIIDiscussionandAnalysisoftheManagement”and“SaectionXIFutureDevelopmentProspectsoftheCompany”.Investorsshouldbeawareoftheinvestmentrisks. TheBoardmeetinghasdeliberatedandapprovedthefollowingprofitdistributionproposal:DistributeacashdividendofRMB4.39(taxinclusive)forevery10sharestoallshaerholdersbasedonatotalsharecapitalof228,000,000;nobonusshareswillbeissuedandnocapitalreservewillbeconvertedintosharecapital. TableofContents SectionIImportantNotice,ContentsandDefinitions2 SectionIICompanyProfileandKeyFinancialIndicators8 SectionIIIDiscussionandAnalysisoftheManagement13 SectionIVCorporateGovernance53 SectionVEnvironmentalandSocialResponsibilities72 SectionVISignificantEvents74 SectionVIIChangesinShareholdingandInformationofShareholders82 SectionVIIIParticularsofPreferenceShares91 SectionIXParticularsofBonds92 SectionXFinancialStatements93 DocumentsAvailableforInspection I.FinancialstatementsaffixedwithofficialstampsandthesignaturesoftheCompany’sresponsibleperson,thepersoninchargeofaccountingandthechargeofaccountingdepartmentoftheCompany; II.Originaloftheauditreportaffixedwiththestampoftheaccountingfirmaswellasstampsandsignaturesofthecertifiedpublicaccountants; III.AlloriginalcopiesoftheCompany’sdocumentsandtheoriginaldraftsoftheCompany’sannouncementsasdisclosedonwebsitesdesignatedbytheCSRCduringthereportingperiod; IV.Placefordocumentinspection:OfficeoftheBoardofDirectors,Room2902,FloorShimaoPlaza,MinjiangRoad,Changshu,JiangsuProvince,China. TermsandDefinitions Term refersto Definition TheCompany,we,RumereCo.,Ltd.orRumere refersto RumereCo.,Ltd. MeicangFashion refersto SuzhouMeicangFashionCo.,Ltd,awholly-ownedsubsidiaryoftheCompany ShanghaiRumere refersto ShanghaiRumereBrandManagementCo.,Ltd,awhollyownedsubsidiaryoftheCompany RumereInternational refersto SuzhouRumereInternationalTradeCo.,Ltd,awholly-ownedsubsidiaryoftheCompany RumereHigh-endLadies-wear refersto RumereHigh-endLadies-wearisataobaostoreoperatedbytheCompany,withitsdomainnameofhttps://rumere.taobao.com/ RumereFlagshipStore refersto RumereFlagshipStoreisaTmallstoreoperatedbytheCompany,withitsdomainnameofhttps://rumere.tmall.com/ RongmereFlagshipStore refersto RongmereFlagshipStoreisaTmallstoreoperatedbytheCompany,withitsdomainnameofhttps://rongmere.tmall.com/ GeneralMeetingofShareholders refersto GeneralMeetingofShareholdersofRumereCo.,Ltd. BoardofDirectors refersto BoardofDirectorsofRumereCo.,Ltd. BoardofSupervisors refersto BoardofSupervisorsofRumereCo.,Ltd. CSRC refersto ChinaSecuritiesRegulatoryCommission CompanyLaw refersto CompanyLawofthePeople’sRepublicofChina SecuritiesLaw refersto SecuritiesLawofthePeople’sRepublicofChina ArticlesofAssociation refersto ArticlesofAssociationofRumereCo.,Ltd. ReportingPeriod refersto Year2023,from1January2023to31December2023 Sameperiodofpreviousyear refersto Year2022,from1January2022to31December2022 BeginningoftheReportingPeriod refersto 1January2023 EndoftheReportingPeriod refersto 31December2023 OnlineRetailing refersto MerchandisingthroughInternet Third-partypaymentplatform refersto Anintermediarybetweenthebuyerandthesellerinthepaymentprocess;afterthebuyerpays,thepaymentwillenterthethird-partypaymentplatform,thentheintermediarywillnotifythesellertodeliverthegoods;whenthebuyerreceivesthegoodsandclicks“confirm receipt”onthee-commerceplatform,orthesystemautomaticallyconfirmsreceipt,thepaymentwillbetransferredtotheseller’saccount. SPU refersto StandardProductUnit GMV refersto GrossMerchandiseValue BESTInc. refersto BestLogisticsTechnology(China)Co.,Ltd. SFExpress refersto SuzhouIndustrialParkSFExpressCo.,Ltd. SectionIICompanyProfileandKeyFinancialIndicators I.Companyinformat