2018 年 12 月控股公司并购排名（英）

The report highlights the top 10 M&A deals in the marketing and media sectors for December 2018 and YTD. The total deal value for December was $32,849 million, with a YTD deal value of $142 billion. The top deal was Adobe acquiring Marketo for $4.75 billion. Other notable deals include Alibaba acquiring Focus Media for $2.2 billion, IPG acquiring Cappuccino, Acxiom Marketing Solutions, That Lot, ARC Public Relations, Hurrah Productions for $207 million, AT&T acquiring AppNexus for $1.6 billion, Accenture acquiring HO Communication, designaffairs, New Content, Kolle Rebbe, Kaplan, Enaxis Consulting, PrimeQ, Knowledgent, Adaptly for $123 million, Insight Venture Partners acquiring Episerver for $116 million, Dentsu Pixel Labs Inc., Namics, uBiome, Septeni, Perform Group, Clear Labs, Videobeat, Digital Evolution Group (DEG), Fractal Ink Design Studio for $97 million, Salesforce acquiring Datorama, Rebel for $858 million, Perficient Digital, Stone Temple Consulting for $679 million, Omnicom Brain Group, Snow Companies, Elsevier (Japan), United Digital Group's media and performance marketing business, Levo Digital, Credera for $558 million, CapGemini acquiring LiquidHub, Adaptive Lab, June 21, Doing for $550 million, Publicis Groupe acquiring Soft Computing, Xebia France, Kindered Group, One Digital, Payer Sciences, FRONTSIDE, Ecosys for $482 million, KKR acquiring Global Sports Commerce (GSC), Sellbytel for $430 million. The report also mentions the methodology used to compile the table, which involves reviewing all public sources for M&A news across all marketing and media sectors on a monthly basis, applying a consistent multiplier to the estimated revenue of all agencies acquired based on the reported percentage required, and assuming full sale amount of acquisitions at time of sale.