Nike and Volvo Cars aim to achieve 50% of their revenue from digital sales by 2025. Both companies are investing in streamlining the end-to-end purchase process, both online and offline. To make it easier for buyers to purchase cars online, automotive brands need to simplify their digital retail tools for dealers. Price transparency, virtual showrooms, real-time credit applications, and easy-to-organize test drives are essential features. Digital onboarding is a significant challenge for many brands, but it is crucial for consistency and ROI. Key questions to consider include: What can we learn from the digital engagement model refined by the retail industry? How can we better integrate strategies like BOPIS, BOPAC, BOBO, and Livestreaming e-commerce into our marketing efforts?
