The R3 New Business League is a monthly report that tracks the estimated creative revenue of multinational agencies. The latest report for 2021 shows that WPP is the top holding group with an estimated creative revenue of $838.66 million, followed by Publicis Groupe with $233.13 million, Omnicom with $237.12 million, Interpublic with $212.21 million, Havas with $170.09 million, Dentsu with $59.31 million, Stagwell Group with $110.90 million, and Accenture with $32.20 million. The methodology used to compile the report involves collecting data from multinational agencies on a monthly basis, balancing it against client estimates, Nielsen ADEX, and discounting it to appropriate levels. The report is accurate and welcomes comments and questions.
