Understanding UAE’s Gen Z travellers

GenZsinUAEhaveastrongdesireforinternationaltravel 43% Plantotakeavacationinthenext12months. 30% Domesticvacation Internationalvacation Thinkingabouttheirnextholiday,whatdoesGenZconsiderdoing? SustainabilityisimportantforUAE’sGenZtravellers 40%37%37%35%26% Top5factorsthatinfluencesGenZsconsiderationforatraveldestination 41% Easeoftraveling(e.g.,novisa/testing/vaccinations) 41% Dealsonflight,hotelsoractivities 36% Recommendationsfromfriends/family 28% SeeingadestinationinaTVshow,movieorad 28% Reviewsfromothertravellers TopaccommodationchoiceforGenZs Luxuryhotel/condominium/resort(4or5star) Stayingwithfamily/friend Standardhotel/motel /condominium (3starorbelow) Wanttotrackglobalconsumerdemandandattitudestowardstravelacross25globalmarkets? Wanttoidentifywhoisreadytotravelwhen,wheretheywanttogoandwhatkindoftriptheyareplanning? httpsC://bluiscinekss.hyouegorve.comto/procduoctn/gltobaalc-trtaveul-psrofiles Livingconsumerintelligence hbtutpssi:n//beusssin.yesosu.ygouogvov.c.coomm/ ThedatainthisinfographicisdrawnfromYouGov’stravel&tourismreport2022:Youthoftoday,traveloftomorrowwhichcovereddatafromfrommultipleYouGovsolutions,includingYouGovGlobalProfiles–theworld’slargestgloballyconsistentaudiencedataset,across43majormarkets–andYouGovGlobalTravelProfiles–travel-specificdatafrom25marketsand130destinations,aswellasdeepdiveCustomResearch. Dataextractiondate:April2022 Seekauthenticexperiencesthatarerepresentativeofthelocalculture Searchforsustainabletraveloffers Stayineco-friendlyorgreenaccommodation Prioritisespendingmoneywithlocalbusinessesoronlocalproduce PrioritisebookingaflightwithlowerCO,emissions