PROEILEPEEKS Usconsumersintendingtoswitchautoinsuranceproviderinthenext12months Age Gender Employment 55-64 Male WorkingFull-Time LivingStatus OwnHome 25%vs17%ofnation56%vs49%ofnation45%vs35%ofnation62%vs47%ofnation FamilydecisionsAttitudesaboutsports MarriedKicds 53% 37% 'Itakenoticeofwho5po1sor55po'tingeventsIwatch' 46%vs33%ofnatlon 28%'Iliketes.upportmyteams,byouyingproduicts %SA vs22% %ES ofnation ofnation Untier19 ofnation Cver13 fromtheirsponsors:41%vs30%ofnatlon 'IpayallerilionLclheadsaleverils' 44%vs33%ofnation Topsourcesforinsuranceinformation Pricecomparisonwebsites44% % Thewebsitesofinsure's/brokers44% Friendsaidfamity AeylJ!aouejsu!+e?o:locousareyl,ey-aa.b? 51%vs40%ofnatlon Prefersphysicalmedia Mcdiaconsumcdlastw/cckAdvertisingchannclsprefcrrec PrintnewspaperFacebook 34%vs15%ofnation68%vs64%ofnatlon 75%agreethat Printmgazine Directmail Chatbotsrnaketalkinc 25%vs16%ofnatlon32%vs23%ofnation.ocornpaniestooimpersonel RadioIn-storepromotion5 47%vs43%ofnatlon29%vs23%ofnatlon Formoreinformation,visityougov.com/business ing400.000+varSSoued-000'OE2uoSoC fouGovisag Crunch,andwearea E2028YouCovPLCAErightsN YouGov