An Inside Look: Unpacking Meal Kit and Meal Kit Delivery Subscribers

PROFILEPEEKS USconsumerswhosubscribetoor recentlyusedamealkitdelivery service AgeGenderLocationSocialNetwork 25-34MaleUrbanTwitter 37%vs18%ofnation70%vs49%ofnation51%vs34%ofnation42%vs28%ofnation StayingsubscribedWhycustomerslikemealkits 75%ofmealkitsubscribersplantolikelystaysubscribed Mostsubscribedto Alphabeticalorcler overthenextyear 76%ofmealkitsubscribers alsohaveanothersubscriptionbox(vs25.6%ofnation) 36%32%BlueApron EatFresh Discoveringnewmeals (36%)HelloFresh 39%ofmealkitsubscribers haveaclothingsubscriptionboxLearningnewkitchenskillsHomeChef (vs7%ofnation)(32%) ResponsivetomarketingAttitudesaboutdietGettingfooddeliveredonthesechannelsandexercise Mealkitsubscribersordergroceries online(38%vs12%ofnation) DirectmailWillingtopaymore"Iusuallyorderinorgettakeout" (36%vs22%ofnation)fororganicfood(67%vs36%ofnation) (72%vs43%of nation)MostUsedDeliveryApps (Last3months) Onlineradio Alphabeticalorder (33%vs17%ofnation) Exercisingis importanttothemDoorDash (82%vs67%of Onlinemagazinenation)GrubHub (24%vs.11%ofnation) UberEats Formoreinformation,visityougov.com/business Deli2aofAp1lt1.302LThiadatahasbeenga2recfronProflea.YouQ0 SconcludcdLyPow/esearcih.Combinethztwithouraiw%odaniyticalxcwology.0oweredoyouGe Cunch,ardweareabletogeneratethemksaccurata.ccfmpleta.aneidyearicportratoftreworle adPP021 YouGov