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皍㸌餴帿ⴔ區䋗侨䰘끮⸓❡ᄩ涸⟟⧩䲿巛 CONTENTS湡䔶 Ⱒ✵❡ᄩ㶸㖈涸䠑⛐欽䨪㖈欽䧮⟌涸❡ᄩ⨞➊⛎欽䨪⚹➊⛎殆㖈䧮⟌涸❡ᄩ ➊⛎僽❡ᄩ⟟⧩❡ᄩ涸⟟⧩腊䌐欽䨪鍒Ɀ꡼곿罜⚂鍒Ɀ䖤刿㢴罜⚂鍒Ɀ䖤刿㥩 㥵⡦⨞ⵌ刿㢴ծ刿㥩㖑鍒Ɀ꡼곿湡叻刿㢴ծ刿㥩㖑鍒Ɀ꡼곿瘻殜鍒Ɀ꡼곿涸倰䒭倰岁䊨Ⱘ鍒Ɀ꡼곿涸䊨Ⱘ鲿⡤湡叻佅䭯瘻殜涸瘻殜佅䭯瘻殜涸䊨Ⱘ瘻殜 ̆ ̆ ̆ ̆ ̆ ̆ ̆ ̆ 椚鍒湡叻ծ瘻殜ծ䊨Ⱘ呩⢾湡叻㸤䧭(休)ᄩ❜僒佅䭯瘻殜涸瘻殜佅䭯瘻殜涸䊨Ⱘ(休)ᄩ㾝爙鷥ᄩ鵘蠒⟟呔䫔䩾瘻殜䌐欽䨪䪪ⵌ暟繠⟟䐢涸(休)ᄩ 鍒Ɀ➊⛎呋涸欽䨪꡼곿溁傞ꢂ勄傞ꢂ 㔋碫䌢錛涸꡼곿鍒Ɀ䊨Ⱘ❡ᄩ㼆欽䨪涸⟟⧩勻荈❡ᄩչ劥魧պ❡ᄩ㼆欽䨪涸⟟⧩勻荈չ鵶䱹պⰦ➭餴彂勄傞ꢂ溁傞ꢂ䊨Ⱘ❜僒ⰻ㺂爢勹 ❡ᄩ僽㢕勇⚌⸉垷㗌涸꧋ざ呩⢾❜僒垷㗌䊨Ⱘ垷㗌叅霧곫㹁Ύ䌐⸔欽䨪叅霧ꂊ䏅ծ❜鸑瘝⥌䜂剒絊模䧭❜僒΍鸑鵂ⰻ㺂垷㗌慨〄ⴀ康Ⱓ馰䌐⸔烁㹁ⴀ遤湡涸㖑剒絊鲮⻊⚹❜僒կⰻ㺂垷㗌❡ᄩ➝絏ⰻ㺂垷㗌爢勹㕃俒爢勹垷㗌爢❜✽⸓Ώ鸑鵂爢勹䒸〄⴯⡲遤⚹⤛⢪欽䨪♶倗模䧭遤⚹꡻梠剒絊殆㖈App㛆肫ⴀた絯涸❜僒絁程կ䊨Ⱘ垷㗌㕃俒⴯⡲ 劥畎㼭絕❡ᄩ涸⟟⧩腊⚂刿㥩ծ刿㢴㖑鍒Ɀ欽䨪涸꡼곿鍒Ɀ꡼곿涸鵂玐垷㘗㔋碫䌢錛涸꡼곿鍒Ɀ䊨Ⱘ湡叻佅䭯瘻殜涸瘻殜佅䭯瘻殜涸䊨Ⱘ瘻殜 ̆ ̆ ̆ ̆ ̆ ̆ ̆ ̆❡ᄩ㼆欽䨪涸⟟⧩勻荈❡ᄩչ劥魧պ❡ᄩ㼆欽䨪涸⟟⧩勻荈չ鵶䱹պⰦ➭餴彂勄傞ꢂ溁傞ꢂ䊨Ⱘ❜僒ⰻ㺂爢勹 㼆⟟⧩鵳遤䒊垷僽䲿巛⟟⧩涸⵸䲿㥵卓⡹偽岁䏞ꆀ㸐齡㽠偽岁盗椚㸐կˋˋPeterF.Drucker ❡ᄩ⟟⧩䒊垷涸呍䗱倰岁-OSM垷㘗O⚌⸉湡叻Objective❡ᄩ銳鍒Ɀ涸꡼곿ծ銳模䧭涸湡叻⸓⡲S⚌⸉瘻殜Strategy⚹鴪䧭⚌⸉湡叻䨾ꅷ》涸⚌⸉瘻殜⢪欽涸䊨Ⱘ䩛媯瘝M䏞ꆀ⧩Measurement导䎾⚌⸉湡叻鴪䧭䏞ծ⚌⸉瘻殜邍梡䞔ⲃ涸侨䰘䭷叻 烁㹁湡叻唙椚瘻殜湡叻瘻殜΍瘻殜Ύ瘻殜1-1瘻殜1-2䊨Ⱘ2-1瘻殜2-1䊨Ⱘ2-2湡叻瘻殜䪾㸪㣐涸湡叻䬒鍒㼆䎾ⵌ鿈꡶ⰻぐ⚡㼭絆Ⱘ⡤涸ծ〳衅㖑ծ〳䏞ꆀ涸遤⚹♳➢⥂霆䪄遤雦ⴢ尵剣⨊猌㣐倰ぢկ ぜ霒Ⱒ禹瘻殜〳⟄僽㶩瘻殜涸湡叻湡叻佅䭯瘻殜涸瘻殜佅䭯瘻殜涸䊨Ⱘ瘻殜 ̆ ̆ ̆ ̆ ̆ ̆ ̆ ̆OSOS 烁㹁湡叻唙椚瘻殜呩⢾嶊ꆄⰖ぀䒸㼋欽䨪䱇⥌模䧭䱇⥌΍鸑鵂騟䖈霃雦勻䒸㼋Ύ欽䨪猌䒓た⚺⸓鍘鴪괄䏞气晙㾝梡넞괄⡛䜂エ䒸欽䨪馄24㼭傞劢㸤䧭瀊⥌♴〄馄72㼭傞劢㸤䧭歏霢ㄎ〭欽䨪㸤䧭岤ⱃた湬䱹騥鲮ⵌ䱇⥌鸑鵂倝➃爞⺫騟䖈鵳遤䒸㼋湡叻瘻殜 湡叻䒊垷♸瘻殜䒊垷OM⚌⸉湡叻ꆀ⻊ObjectiveMeasurement烁㹁〳邂ꆀ湡叻鴪䧭䞔ⲃ涸Ⱒꝶ侨䰘䭷叻SM⚌⸉瘻殜ꆀ⻊StrategyMeasurement烁㹁〳邂ꆀ⚹鴪⚌⸉湡叻䨾ꅷ》涸⚌⸉瘻殜僽や剣佪涸侨䰘䭷叻 㔋碫⚌⸉湡叻涸䒊垷倰岁OM勄傞ꢂ溁傞ꢂ䊨Ⱘ❜僒ⰻ㺂爢勹⟟⧩彂荈չ鵶䱹պ⟟⧩彂荈չ劥魧պ䊨Ⱘ湡叻䋞劅欽䨪⢪欽涸妃侨刿㢴ծ刿곸籖㔔姼꨽銳❡ᄩ㖈⢪欽鵂玐务刿곡歧⡤낉刿㥩䊨Ⱘ湡叻ⰻ㺂湡叻䋞劅欽䨪㢴溏ⰻ㺂㢴蔄傞ꢂ剒㥩腊❡欰匹⸓㔔姼꨽銳䨾⣘絛涸ⰻ㺂僽欽䨪䠭Ⱓ馰涸ⰻ㺂湡叻❜僒湡叻䋞劅欽䨪㢴模䧭❜僒䎇⚂剒㥩腊㢿❡欰刿넞涸㹐支⟟㔔姼꨽銳䨾䲿⣘涸(休)ᄩ僽欽䨪䠭Ⱓ馰涸❜僒湡叻爢勹湡叻䋞劅雮欽䨪ㄤⰦ➭➃㢴〄欰翫禹㢴匹⸓剒㥩腊匬䒊稒㺙涸爢❜Ⱒ禹爢勹湡叻 㔋碫⚌⸉湡叻涸䒊垷倰岁OM䊨Ⱘ碫乼⡲ꆀ乼⡲곸妃湡叻鴪䧭桧鄄⢪欽涸䚪ꆀ♧媯ワ劍ⰻ涸ꅾ㢕妃侨僽や곡ⵄ鵘鲮湡叻䭷叻湡叻䲽鶣䬝撑ծ疴雵䬝撑ծ疴雵俒䎽社程➜♴鲿⚿⢾鍒Ɀ欽䨪꡼곿Ⱞ䧭⢪欽⛴䟗佪桧넞ծ⡤낉㥩⨞㥩✫⠔䙦⛎呋䊨Ⱘⰻ㺂❜僒爢勹 㔋碫⚌⸉湡叻涸䒊垷倰岁OM䊨Ⱘⰻ㺂❜僒爢勹崹錢ꆀ崹錢傞Ɤ崹錢䎛䏞ⰻ㺂稡雦鄄嶊餩ꆀ嶊署涸欽䨪傞ꢂ鄄嶊餩ⰻ㺂涸銻渷䞔ⲃ湡叻䭷叻湡叻䲽鶣㕃俒ծ錠곸ծ갉⛙㕃俒ծ錠곸ծ갉⛙ⰻ㺂ⴔ碫ծ勵湡⚿⢾嶊熋欽䨪傞ꢂ嶊熋欽䨪傞ꢂⰻ㺂⢪欽佪桧넞ծ凵ꂁ佪桧넞⨞㥩✫⠔䙦⛎呋ⰻ㺂匹⸓欽䨪㼆ⰻ㺂涸䟝岁饎ծ霉ծ鲮⸈帿⢪欽玐䏞ⰻ㺂碫 㔋碫⚌⸉湡叻涸䒊垷倰岁OM雧支ꆀ/ꆄ괄㹐支⟟鲮⻊桧䚪❜僒錞垷支⚡欽䨪⟟⧩(休)ᄩ/剪⸉凵ꂁ佪桧湡叻䭷叻湡叻䲽鶣(休)ᄩ/剪⸉❜僒(休)ᄩ/剪⸉❜僒(休)ᄩ/剪⸉❜僒⚿⢾攴ⴀ刿㢴(休)ᄩ/剪⸉支㹐䨪✈涸侨ꆀ刿㢴ծ⟟呔刿餥凵ꂁ佪桧넞刿〳腊攴ⴀ⨞㥩✫⠔䙦⛎呋㢕餝桧佐Ⰶ涸䭯絯䚍湬䱹❜僒ծ䭯絯雧ꢓ䭯絯攴刿㢴妃ծ刿⛉䊨Ⱘⰻ㺂❜僒爢勹❜僒碫 㔋碫⚌⸉湡叻涸䒊垷倰岁OM䊨Ⱘⰻ㺂〄䋒ꆀ匹⸓ꆀⰢ禹勵侨欽䨪⴯⡲ⰻ㺂侨ꆀ欽䨪⛓ꢂ匹⸓遤⚹妃侨欽䨪⛓ꢂ涸Ⱒ禹勵侨䋫㶩ծ⸓䙖猙⥌ծ挿饎ծ霉雿Ⱒ岤ծ幑⸈⴯鸣刿㢴❜崨霢곿巛紩欽䨪Ⱒ禹ծ崞駟爢纈䬪㺈欽䨪❜꣢꬗稒㺙玐䏞欽䨪⛓ꢂ涸❵㺙玐䏞㼆霢ծ鷐爞䲿넞殆㶸磨䚍湡叻䭷叻湡叻䲽鶣⚿⢾⨞㥩✫⠔䙦⛎呋❜僒爢勹爢勹碫 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM΍Ɤ佪⸆腊垷㗌Ώ支挿⡤낉霃雦Ύ瀊佪䒸㼋劼ⵖ涯渱瘻殜ΐ䲀虛皾岁Α霋ⵆ皾岁랱渱瘻殜 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM01涯渱瘻殜Ɤ佪⸆腊垷㗌⸆腊鵘鲮䞔ⲃ㥵⡦僽や忘駈꨽宠⸆腊⢪欽䞔ⲃ•곸妃•䔂䏞ꆄ괄ծ傞Ɤ瘝•殆㶸桧•湡叻鲮⻊桧⸆腊銻渷䞔ⲃ腊㢿鍒Ɀ㢴㣐薴㔵欽䨪涸꡼곿•幷鷳桧⸆腊崞駟毛湡叻㣐渹➃纈涸嫱⢾⸆腊㼆湡叻鴪䧭涸湬䱹餑柄ꬋ䗳곢⸆腊餑柄䞔ⲃ•⢪欽署傞餑柄毛嫱•䒸崨佐Ⰶ餑柄毛嫱•Ⱖ➭湡叻餑柄毛嫱Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁Ɤ佪⸆腊涸䕎䙖鸑䌢僽♧⚡杝用鍒Ɀ欽䨪꡼곿涸⚌⸉支⯋ծ⸆腊匣㗌䧴♧⚡荈䧭꡻梠涸劼ⵖկ•ⰻ㺂ծ爢❜ծ(休)㙹瘝⚌⸉支⯋•社程ծ露갉⸔䩛瘝⸆腊•欽䨪䧭Ɤ⡤禹瘝꡻梠劼ⵖ ❀猫⚌⸉瘻殜涸䒊垷倰岁SM01涯渱瘻殜Ɤ佪⸆腊垷㗌•㼭霹•康䧬•恟歘•湬乄•㼭錠곸• ̆ ̆䩧鸣刿㢴չ嶊熋傞ꢂպ涸㖞兞⚌⸉瘻殜•⸆腊⢪欽⢪欽곸妃ծ傞Ɤծ殆㶸桧•⸆腊銻渷⸆腊崞駟毛湡叻㣐渹➃纈涸嫱⢾•⸆腊餑柄署傞餑柄毛嫱䭷叻䒊垷Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁⚌⸉湡叻䲿巛崹錢㐼⢪欽傞Ɤ ❀猫⚌⸉瘻殜涸䒊垷倰岁SM02涯渱瘻殜瀊佪䒸㼋劼ⵖ瀊佪䒸㼋涸䕎䙖鸑䌢僽♧勵䒸㼋騟䖈ծ♧⚡慨⸠䩛媯䪬䬐⚹厤⚡⚌⸉湡叻䒸崨ծ䨔崨䧴慨⸠欽䨪涸⡲欽կ•倝䩛䒸㼋ծ倝䩛⚁勹瘝騟䖈•䯍殆䔀璬瘝䭇䨔劼ⵖ•紤⺫ծ獤ⴔ瘝慨⸠劼ⵖꟋ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁瘻殜模䧭䞔ⲃ瘻殜剣㢴㼱鴪䧭✫䒸㼋湡涸•挿ⴁ/鍘〄妃侨•湡叻鴪䧭桧•崨玐怩修鲮⻊桧•꡻梠侨ꆀ鷓欽㢴妃䚍㖞兞瘻殜銻渷䞔ⲃ瘻殜銻渷✫㢴㼱湡叻➃纈•鵳Ⰶ騟䖈毛湡叻㣐渹➃纈涸嫱⢾•瘻殜鍘〄毛湡叻㣐渹➃纈涸嫱⢾瘻殜餑柄䞔ⲃ瘻殜㼆湡叻鴪䧭涸湬䱹餑柄ꬋ䗳곢•湡叻模䧭餑柄毛嫱 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM02涯渱瘻殜瀊佪䒸㼋劼ⵖ⚌⸉湡叻䒸㼋欽䨪慨崞剣佪㷖⛴遤⚹Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁•岤ⱃ䧭⸆た䔀璬䒸㼋곭》•勉渤劢곭》瀊⥌䲿ꄀ곭》•껷곜倝➃⚁勹子晙霶㼋5㣔歧㷖犷ⵄ꣭⡛倝欽䨪㷖⛴꡶地⚌⸉瘻殜•瘻殜模䧭Ⰶ〡挿ⴁ/瘻殜鍘〄妃侨ծ崨玐鲮⻊桧ծ剣佪慨崞桧•瘻殜銻渷Ⰶ〡幷鷳桧ծ鍘鴪瘻殜鍘〄桧•瘻殜餑柄剣佪慨崞餑柄毛嫱䭷叻䒊垷 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM03涯渱瘻殜支挿⡤낉霃雦鷓欽✵剣僈烁♴♧姿湡叻涸鲮⻊㖞兞•湡叻鴪䧭桧•➃㖲挿ⴁ妃侨•CTR崨玐鲮⻊䞔ⲃ鷓欽✵尵剣僈烁䒸㼋倰ぢ涸⡤낉⠏⻊•NPS霉⟟•忘䠑䏞䩧ⴔ•湱Ⱒ䫏霎侨ꆀ欽䨪忘䠑䏞Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁鸑䌢僽♧䌴곜꬗霃雦ծ♧㤛❜✽⸓⡲欨荛♧⚡㕃叻䧴䒸㼋俒呩կ•껷곜䋒㽷ծ霫䞔곜䋒㽷•邍支㞅ⱗ崨玐霃雦•崞⸓叻露俒呩ծIcon㕃叻支挿⡤낉涸䕎䙖 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM03涯渱瘻殜支挿⡤낉霃雦剣僈烁䒸㼋湡叻涸㖞兞Ⱒ岤鲮⻊桧偽僈烁䒸㼋湡叻涸㖞兞Ⱒ岤忘䠑䏞Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM04랱渱瘻殜䲀虛皾岁Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁•ⰻ㺂䲀虛•(休)ᄩ䲀虛•㥩对䲀虛㖞兞⚿⢾エ䒸䭷叻模䧭䭷叻䚍腊䭷叻CTR=挿ⴁ妃侨/刕⯕妃侨模乄桧ծ餝✈鲮⻊桧ծ㥩对Ⱒ岤桧禹絡ᆄ䎾傞ꟋծQPS瘝霉⠮䭷叻䭷叻䲽鶣刿剣佪エ䒸欽䨪刿㥩鴪䧭湡叻遤⚹刿㥩涸乼⡲⡤낉⨞㥩✫⠔䙦⛎呋䭷叻䒊垷 ❀猫⚌⸉瘻殜涸䒊垷倰岁SM05랱渱瘻殜霋ⵆ皾岁Ɤ佪⸆腊瀊佪䒸㼋支挿⡤낉䲀虛皾岁霋ⵆ皾岁•⡲䒦굥ꤗ霋ⵆ•崨㣟굥ꤗ霋ⵆ•蠒Ꝉᆄ䎾霋ⵆ㖞兞⚿⢾礵烁桧〮㔐桧AUC⧩곫崵姻烁涸姻呋劥⚡侨毛皾岁ⴼ㹁⚹姻呋劥涸呋劥⚡侨嫱⢾곫崵姻烁涸姻呋劥⚡侨毛溫姻涸姻呋劥侨涸嫱⢾垷㘗㖈♶ずꢖ⧩♴涸侮⡤곫崵邍梡霉⠮䭷叻䭷叻䲽鶣Ⲹ㼱ꝡ霴霋ⵆⲸ㼱怩緸⛓됎刿㥩涸鷓䎾䚍⨞㥩✫⠔䙦⛎呋䭷叻䒊垷 劥畎㼭絕OSM垷㘗O⚌⸉湡叻Objective❡ᄩ銳鍒Ɀ涸꡼곿ծ銳模䧭涸湡叻⸓⡲S⚌⸉瘻殜Strategy⚹鴪䧭⚌⸉湡叻䨾ꅷ》涸⚌⸉瘻殜⢪欽涸䊨Ⱘ䩛媯瘝M䏞ꆀ⧩Measurement导䎾⚌⸉湡叻鴪䧭䏞ծ⚌⸉瘻殜邍梡䞔ⲃ涸侨䰘䭷叻 劥畎㼭絕湡叻䒊垷倰岁崹錢ꆀ崹錢傞Ɤ崹錢䎛䏞ⰻ㺂稡雦鄄嶊餩ꆀ嶊署涸欽䨪傞ꢂ鄄嶊餩ⰻ㺂涸銻渷䞔ⲃ㕃俒ծ錠곸ծ갉⛙㕃俒ծ錠곸ծ갉⛙ⰻ㺂ⴔ碫ծ勵湡嶊熋欽䨪傞ꢂ嶊熋欽䨪傞ꢂⰻ㺂⢪欽佪桧넞ծ凵ꂁ佪桧넞ⰻ㺂匹⸓欽䨪㼆ⰻ㺂涸䟝岁饎ծ霉ծ鲮⸈帿⢪欽玐䏞ⰻ㺂雧支ꆀ/ꆄ괄㹐支⟟鲮⻊桧䚪❜僒錞垷支⚡欽䨪⟟⧩(休)ᄩ/剪⸉凵ꂁ佪桧(休)ᄩ/剪⸉❜僒(休)ᄩ/剪⸉❜僒(休)ᄩ/剪⸉❜僒攴ⴀ刿㢴(休)ᄩ/剪⸉支㹐䨪✈涸侨ꆀ刿㢴ծ⟟呔刿餥凵ꂁ佪桧넞刿〳腊攴ⴀ㢕餝桧佐Ⰶ涸䭯絯䚍湬䱹❜僒ծ䭯絯雧ꢓ䭯絯攴刿㢴妃ծ刿⛉❜僒〄䋒ꆀ匹⸓ꆀⰢ禹勵侨欽䨪⴯⡲ⰻ㺂侨ꆀ欽䨪⛓ꢂ匹⸓遤⚹妃侨欽䨪⛓ꢂ涸Ⱒ禹勵侨䋫㶩ծ⸓䙖挿饎ծ霉雿ծ鲮〄Ⱒ岤侨ծ磋⚏侨⴯鸣刿㢴❜崨霢곿巛紩欽䨪Ⱒ禹ծ崞駟爢纈䬪㺈欽䨪❜꣢꬗稒㺙玐䏞欽䨪⛓ꢂ涸❵㺙玐䏞㼆霢侨ծ鷐爞侨䲿넞殆㶸磨䚍爢勹乼⡲ꆀ乼⡲곸妃湡叻鴪䧭桧鄄⢪欽涸䚪ꆀ♧媯ワ劍ⰻ涸ꅾ㢕妃侨僽や곡ⵄ鵘鲮湡叻䭷叻湡叻䲽鶣䬝撑ծ疴雵䬝撑ծ疴雵俒䎽社程➜♴鲿⚿⢾鍒Ɀ欽䨪꡼곿Ⱞ䧭⢪欽⛴䟗佪桧넞ծ⡤낉㥩⨞㥩✫⠔䙦⛎呋䊨Ⱘ ΐ䲀虛皾岁劥畎㼭絕瘻殜䒊垷倰岁エ䒸䭷叻模䧭䭷叻䚍腊䭷叻CTR=挿ⴁ妃侨/刕⯕妃侨模乄桧ծ餝✈鲮⻊桧ծ㥩⿼Ⱒ岤桧禹絡ᆄ䎾傞ꟋծQPS瘝霉⠮䭷叻䭷叻䲽鶣刿剣佪エ䒸欽䨪刿㥩鴪䧭湡叻遤⚹刿㥩涸乼⡲⡤낉⨞㥩✫⠔䙦⛎呋⸆腊⢪欽䞔ⲃ⸆腊鵘鲮䞔ⲃ㥵⡦僽や忘駈꨽宠•곸妃•䔂䏞ꆄ괄ծ傞Ɤ瘝•殆㶸桧•湡叻鲮⻊桧⸆腊銻渷䞔ⲃ腊㢿鍒Ɀ㢴㣐薴㔵欽䨪涸꡼곿•幷鷳桧⸆腊崞駟毛湡叻㣐渹➃纈涸嫱⢾⸆腊餑柄䞔ⲃ⸆腊㼆湡叻鴪䧭涸湬䱹餑柄•⢪欽署傞餑柄毛嫱•䒸崨佐Ⰶ餑柄毛嫱•Ⱖ➭湡叻餑柄毛嫱΍Ɤ佪⸆腊劼ⵖ瘻殜模䧭䞔ⲃ瘻殜剣㢴㼱鴪䧭✫䒸㼋湡涸•挿ⴁ/鍘〄妃侨•湡叻鴪䧭桧•崨玐怩修鲮⻊桧•꡻梠侨ꆀ瘻殜銻渷䞔ⲃ瘻殜銻渷✫㢴㼱湡叻➃纈•鵳Ⰶ騟䖈毛湡叻㣐渹➃纈涸嫱⢾•瘻殜鍘〄毛湡叻㣐渹➃纈涸嫱⢾瘻殜餑柄䞔ⲃ瘻殜㼆湡叻鴪䧭涸湬䱹餑柄•湡叻模䧭餑柄毛嫱Ύ瀊佪䒸㼋劼ⵖ崨玐鲮⻊䞔ⲃ鷓欽剣僈烁♴♧姿湡叻涸鲮⻊㖞兞•湡叻鴪䧭桧•CTR•➃㖲挿ⴁ妃侨欽䨪忘䠑䏞鷓欽✵偽僈烁䒸㼋倰ぢ涸⡤낉⠏⻊•NPS霉⟟•忘䠑䏞䩧ⴔ•湱Ⱒ䫏霎侨ꆀΏ支挿⡤낉霃雦Α霋ⵆ皾岁礵烁桧〮㔐桧AUC⧩곫崵姻烁涸姻呋劥⚡侨毛皾岁ⴼ㹁⚹姻呋劥涸呋劥⚡侨嫱⢾곫崵姻烁涸姻呋劥⚡侨毛溫姻涸姻呋劥侨涸嫱⢾垷㘗㖈♶ずꢖ⧩♴涸侮⡤곫崵邍梡霉⠮䭷叻䭷叻䲽鶣Ⲹ㼱ꝡ霴霋ⵆⲸ㼱怩緸⛓됎刿㥩涸鷓䎾䚍⨞㥩✫⠔䙦⛎呋 ⚹➊⛎銳欽侨䰘勻끮⸓❡ᄩ⟟⧩涸䲿巛䪄遤鵂玐⚥涸汥挿1.䧮䙦⛎濼麤䧮⨞涸僽♶僽㼆涸2.䧮䙦⛎濼麤➊⛎✲䞔僽刿剣⟟⧩涸 ⚹➊⛎銳欽侨䰘勻끮⸓❡ᄩ⟟⧩涸䲿巛낉霆ꆀ⻊錜崵侨䰘㖈䪄遤鵂玐务涸⡲欽 侨䰘끮⸓❡ᄩ⟟⧩涸䲿巛呥卹΍僈烁湡叻Ύ唙椚瘻殜Ώ낉霆㔔卓ΐꆀ⻊䕧ᆄΑ㹊倶⠏⻊OSM垷㘗A/B崵霚侨䰘ⴔ區1.呏䰘⚌⸉湡涸僈烁ꆀ⻊䭷叻2.唙椚Ⱒ翫⚌⸉瘻殜匬䒊霉⠮⡤禹3.䱽ⵖ䕧ᆄ㔔稇鸑鵂A/B霚낉낉霆㔔卓鹤鳓4.㢴絶ⴔ區侨䰘ꆀ⻊瘻殜䕧ᆄ䱗䎸⠏⯓紩5.㛇✵ⲥ烁涸韭㔔㹊倶❡ᄩ⠏⻊ 㖈湡叻ㄤ瘻殜⛓ꢂ䒊用㔔卓翫禹湡叻䩛媯䩛媯䊨Ⱘ䩛媯䩛媯湡叻瘻殜낉霆㔔卓Ⱒ禹낉霆չ剣㔔卓պ鼙⯝չ偽欽⸆պ ꥥ劼㼆撑霚낉僽䒊用㔔卓Ⱒ禹涸랕ꆄ