The Arthur D. Little 2010 global survey on the economic crisis found that companies have made cost reductions to cope with the collapse in demand, but have also taken actions to prepare for business beyond the downturn. The report reveals that a large majority of executives (71%) expect business to return to pre-crisis levels by the end of 2011, with only a minority (25%) estimating that future growth will be structurally lower than it was before the crisis. In-crisis measures related to a company's core operations are expected to have the most enduring benefits, including lower working capital, higher productivity through layoffs, re-engineered processes, higher capacity utilization through cutbacks, and a focus on innovation and digital transformation.
