The fleet service market in Europe offers significant opportunities for automotive companies. Business customers account for almost half of the passenger car fleet, but after sales service to this group is generally neglected by major market players. However, declining residual values and the need for cost savings are reshaping the after sales business, making fleet service a key area for growth. After sales is still the main profit lever for OEMs, representing up to 25% of the Total Cost of Ownership (TCO) and the main cost that fleet managers can address directly. To tap into this market's potential, automotive companies will need to address key questions and develop strategic options.
