The report highlights the importance of communication for financial institutions to capture new competitive advantages in the current market environment. The Communication Advantage framework suggests that banks should focus on a new and simplified relationship with customers to enhance their experience and magnetize new prospects. This can lead to more effective cross-selling and up-selling strategies, as well as improved retention rates. The report also suggests that communication can improve performances both outside with customers and inside the organization. The Communication Positioning Matrix provides a tool for banks to identify their communication strengths and weaknesses and develop a communication strategy accordingly. The Enterprise 2.0 approach emphasizes the importance of creating an open working environment and actively participating in the knowledge creation process. The report concludes that financial institutions should implement an innovative communication model to achieve their goals.