The Central and Eastern European (CEE) TV market is experiencing rapid growth, with a strong increase in multichannel households, viewing time, and revenues. The rules of the game are changing, and competition is increasing. Digital terrestrial TV (DTT) and over-the-top TV (OTT) are on the horizon, and it is unclear who will emerge as the winner of the platform competition. Pay TV providers are expected to benefit the most from this positive trend, with almost half of all multichannel households in the CEE region by 2015. TV consumption is also growing, with linear TV remaining popular. The increase in viewing time has been particularly dramatic in countries with relatively low GDPs, and the increasing share of multi-set households is fueling TV viewing time per person.
