This report examines the impact of "online transformation" on the automotive industry. The authors found that the internet and online applications are rapidly growing and having a significant impact on many industries. The automotive industry is not immune to this trend, and the difference between success and failure in this environment is significant. The report provides five key lessons for OEMs and dealers to consider as they navigate this transformation. The authors thank Maximilian Martin for data analysis support and Daniel Roos for feedback.
