The future of active safety in automotive is rapidly advancing, with systems becoming increasingly connected and algorithms becoming more advanced. Companies such as Nissan, Volvo, Mercedes, and Google are working towards developing fully autonomous cars. However, passive safety features and driver experience attributes in today's cars make them heavy, bulky, and costly. By taking human error out of the equation, OEMs and automotive suppliers can rethink the car and capture the future value it will bring. Automotive safety is and will continue to be a key industry and governmental focus, with the European Commission setting an ambition to halve road deaths by 2020. Passive safety technologies have traditionally relied on improving vehicles' passive safety systems, but active safety solutions are now being developed to further enhance vehicle safety.