Arthur D. Little's 3rd edition of Voice and Mobile Data Service Tariff Plans Benchmarking study has identified trends of decreasing prices and increasing data allowances with a growing demand for both data and LTE networks. European telecom operators are yet to fully leverage the inclusion of value-added services in their plans, while such offerings in Middle Eastern markets are still at an early stage. Mobile carriers can better monetize their LTE investments by further stimulating data consumption through the bundling of OTT services, as well as data volume-tiered or speed-based pricing. The study analyzes more than 560 comparable tariffs of 56 MNOs in 16 countries throughout Western Europe, North America and, for the first time in this report, six Middle Eastern countries.
