The report discusses the importance of maximizing customer experience and value creation from airport parking activities. The authors suggest that airports should anticipate demand and changes in customer behavior through strategic planning and offer attractive offerings to drive customer experience and maximize value creation. Key insights for executives include the importance of focusing on customer experience in all aspects of airport operations and proper management of airport parking activities. The report also highlights the role of real-time information screens, cleanliness, and a consistent look and feel in contributing to a positive customer experience.
