5G is the next big wave in telecom, with the potential to disrupt the market. Deployment models are crystallizing, and non-telecom players are moving into the 5G space. Telecom operators should place their stakes in the 5G ground and choose models now that maximize their future chance of winning. 5G will bring new interactive and immersive experiences to customers, and enterprises are actively investigating how they can benefit from it. The use cases are already being built around immersive sports viewing and augmented-reality applications. Whole industries are organizing themselves into 5G ecosystems, and operators have the opportunity to facilitate these new business models.