The report argues that in the fast-moving digital world, traditional innovation strategies may not be effective. Instead, companies should focus on developing a dynamic innovation strategy that allows for quick and flexible response to changes in the market. This strategy should include principles for making decisions in unpredictable environments, the ability to anticipate disruptions, and proper management of return-on-innovation investments. By adopting a dynamic innovation strategy, companies can allocate resources optimally across different innovation domains and provide stability for longer-term investments.
