The article discusses the limitations of traditional management culture in large companies and how it can artificially simplify the real world, limiting business potential. The successful companies are those that are able to navigate complexity and execute on simple ideas. The key success factor is self-disrupting by shifting culture, capability, and intent towards Next Practice. This involves adopting digital strategies and management practices that are designed for the digital age, as well as ways of thinking and working that help leaders and teams consider what has worked in the past and what could work better now. The article emphasizes the importance of being complexity fluent, understanding and engaging in real-world complexity, and embracing it head-on.
