The Arthur D. Little multi-criteria evaluation approach for optimizing telecoms network infrastructure investments is based on three sets of KPIs: business, technical, and customer experience. This approach allows operators to identify the right investment at the right time and in the most commercially attractive geographical areas. The shift from the traditional investment decision model to this holistic approach enables operators to answer new and strategic questions such as the impact of incremental investment on customer satisfaction and churn rate, as well as the correlation between network performance and ARPU. This approach is particularly urgent in an increasingly difficult landscape characterized by stagnating core market growth and increasing competition, where many telecommunication companies are facing flat or even decreasing revenues.
