The report discusses the challenges faced by energy retailers in Europe, including the commoditization of power and gas selling in an open market with hyper-agile competition and increasing customer switching rates. The authors recommend four strategic focus areas for energy retailers to succeed: shifting their business models to break free from traditional positions, focusing on specific areas of the energy ecosystem, partnering with partners, and transforming their organizations to anticipate innovation and create services that adapt to changing consumer behaviors. The report concludes that energy retailers need to leverage an increasingly open energy ecosystem to differentiate and stay competitive in the future.
