The report "Brand Finance Turkey Metropol 30" is the first annual report by Brand Finance to evaluate city brands in Turkey. The report aims to show how a strong city brand can benefit the city economy and how a weak city brand can cause potential harm. In times of economic and political uncertainty, city branding and geographic signposting will become even more important. The report hopes to enlighten the mayors, local administrations, local trade and industry associations, stock exchanges, tourism authorities, and companies operating in the city about the importance of a well-managed city brand strategy. The report aims to provide ideas for increasing the value of the local economy and improving the city's image.
